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Magdalena Gonzalez-Triay

Senior Lecturer in Marketing

I have 12 years of industry experience. My main area of expertise has been within trade marketing and customer marketing within the multiple grocery and wholesale channel. Chevron icon

Biography

I have 12 years of industry experience. My main area of expertise has been within trade marketing and customer marketing within the multiple grocery and wholesale channel. I’ve also been involved in various consultancy projects for SMEs. More recently in the UK, I worked for a leading beverage company, in customer marketing and management roles before joining the University as a Lecturer in Marketing.

Publications

More publications from Magdalena Gonzalez-Triay can be found in the Research Repository.