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With over 25 years of retail and academic experience, Philippa has a range of journal and book publications, over 20 doctoral completions and a similar number of examinations. Her research centres on the effects of the in-store environment on customers, de-shopping, and retail theatre. These areas are also the focus of her doctoral supervisions. This interest in retailing was generated through her management roles within Debenhams and Asda. She also continues to work with a number of retailers, manufacturers and marketing agencies as a consultant. Philippa is also a Head of the Marketing and Retail Analysis Research Centre – where research on issues including consumer behaviour and services marketing is located
Philippa teaches marketing at undergraduate and masters levels. She also delivers research methods training for doctoral candidates, and is a doctoral supervisor. She enjoys creating a participatory environment and working on issues brought into the classroom by the participants and by external organizations.
Philippa’s research centres on the effects of the in-store environment on customers, de-shopping, and retail theatre. These areas are also the focus of her doctoral supervisions. This interest in retailing was generated through her management roles within Debenhams and Asda. She also continues to work with a number of retailers, manufacturers and marketing agencies as a consultant. Philippa is also a Head of the Marketing and Retail Analysis Research Centre – where research on issues including consumer behaviour and services marketing is located.
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