Staff Profiles: Carl Halford

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Staff Profile: Carl Halford
Lecturer in Advertising

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Carl Halford

Lecturer in Advertising

Art and Design

With over a decades' worth of experience as a creative advertising art director I have worked at some of biggest ad agencies on campaigns for some of the world's most well-known brands.

Telephone: +44 (0)1242 714954 Email: chalford@glos.ac.uk

Biography

As a creative I have worked for some of the biggest agencies and brands in the business, and have successfully art-directed my way across traditional, integrated, experiential and digital campaigns. I’m one of those rare types who understand the difference between ideas and execution, and teach students that their work must not only grab the audience's attention, but also keep it.

Qualifications

Award Title Institution Date
BA (Hons) Creative Digital Media Worcester University 2007
MA Creative Advertising Falmouth University 2009
PGCert Academic Practice University of Gloucestershire 2017

Membership of professional bodies

D&AD

Teaching and research

Teaching

I teach across a variety of modules including An Introduction to Advertising, Advertising Language, Advertising Design and Art Direction and Integrated Advertising.

Level

Undergraduate

External responsibilities

Subjects for media interviews

Creative Advertising, TV Advertising, Graphic Design, Advertising Language, Creative Strategy, Typography, Digital Advertising, Creative Futures

We kindly ask that media contacts wishing to speak to this member of staff do so through the University press office: