Please note this module descriptor is indicative of the structure of this course and may be subject to change.
The module aims to provide students with an understanding of how businesses develop and implement strategy, considering both external factors and internal ambitions which may impact on strategic development.
The module will offer students the opportunity to evaluate a business’s purpose in terms of its mission statement, objectives and critical success factors. Positional analysis will be used to evaluate governance, risk management and financial implications of alternative strategic choices for a business, and external and internal factors which could affect chosen strategies will be considered.
A student passing this module should be able to
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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