Please note this module descriptor is indicative of the structure of this course and may be subject to change.
This module aims to provide opportunities for students to analyse the sources of finance and the market environment of business organisations. Students will also learn to use a number of conceptual tools for analysing the ethical, technological and ecological aspects of the business environment.
On this module students will consider the various options for business organisations to finance their operations before going on to consider the market scanning tools used to analyse their market environment. Here the focus will be on competitive position mapping and segmentation strategies. Students will also consider how business organisations respond to the growing ethical challenges of working in a global context; the uncertainties and opportunities offered by an accelerating pace of technological change; and a demanding sustainability agenda which includes ecological challenges as well as broader corporate social responsibilities.
On successful completion of the module the student should be able to:
Marks for each individual student in group work will be adjusted based on the individual student’s overall contribution. The approximate word count contribution per individual for the group work is 400 words (or equivalent) and may vary depending on the number of individuals per group.
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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