BM4113: Business Contexts

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

BM4113: Business Contexts

Module Title Business Contexts
Module Code BM4113
Module Tutor Colin Simpson
School School of Business and Technology
CAT Points 15
Level of Study 4
Brief Description

This module aims to provide opportunities for students to analyse the sources of finance and the market environment of business organisations. Students will also learn to use a number of conceptual tools for analysing the ethical, technological and ecological aspects of the business environment.

Indicative Syllabus

On this module students will consider the various options for business organisations to finance their operations before going on to consider the market scanning tools used to analyse their market environment. Here the focus will be on competitive position mapping and segmentation strategies. Students will also consider how business organisations respond to the growing ethical challenges of working in a global context; the uncertainties and opportunities offered by an accelerating pace of technological change; and a demanding sustainability agenda which includes ecological challenges as well as broader corporate social responsibilities.

Learning Outcomes

On successful completion of the module the student should be able to:

  1. Analyse the general (both international and national), industry and marketing environment in which organisations operate. (PLO2,3,4)
  2. Evaluate practice in a range of organisational sectors with a view to recommending courses of action for management (PLO3,4,5,6)
  3. Research and synthesise material from a range of sources (PLO4,5,6)
Learning and Teaching Activities Scheduled Contact Hours: 36
Independent Learning Hours: 114
Assessment (For further details see the Module Guide)
Special Assessment Requirements

Marks for each individual student in group work will be adjusted based on the individual student’s overall contribution. The approximate word count contribution per individual for the group work is 400 words (or equivalent) and may vary depending on the number of individuals per group.

Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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