BM6101: Building and Sustaining Strategy

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

BM6101: Building and Sustaining Strategy

Module Title Building and Sustaining Strategy
Module Code BM6101
Module Tutor Jason Evans
School School of Business and Technology
CAT Points 30
Level of Study 6
Brief Description

The module examines strategic decision-making through an investigation of external and internal environment, strategic options and implementation. It enables students to develop an understanding of business strategy formulation and implementation; in terms of theory, practice and policy. In particular it addresses key challenges in the areas of global and local competition, sustainability, governance and ethics, leadership, change and diversity and technology. It builds upon the students' prior learning at Levels 4 and 5 and integrates these, providing the student with a holistic perspective of how organisations determine their strategic direction.

Indicative Syllabus

The module will examine the nature of the organisation and strategy. This will include strategic analysis of the internal and external environment, mission and objectives, basis, direction and method of strategic options, strategic evaluation and implementation. There will also be elements covering, ethics and CSR, strategic positioning and competition, capability and strategic choice, globalisation, managing knowledge, the internet and technology, strategic project management, and sustainability; strategy-in-practice across private, public and third sector organisations.

Learning Outcomes

A student passing this module should be able to:

  1. Evaluate the strategic decision-making process and the influences on that process (PLO1).
  2. Critically evaluate the strategic position of an organisation, the strategic options organisations have available and the rationale for selecting and implementing a specific strategy PLO2, PLO4)
  3. Demonstrate their understanding of, and ability to apply, strategic management principles, by reference to relevant current business practice such as ethics to CSR, corporate governance and sustainability issues in a business context, in business simulation(s) and case study analyses (PLO1, PLO3, PLO2)
  4. Apply numerical techniques: use of KPIs and ratios to determine the performance and financial status of organisations (PLO4)
  5. Have developed communication and literacy capabilities, through assignments, simulations and seminars which deploy a range of communication and writing skills (PLO6).
  6. Have enhanced independent learning, through the assembling of a theory-based portfolio (Sem1), and working with others as a “management team” through the pursuit of a complex group business simulation project (PLO5)
Learning and Teaching Activities Scheduled Contact Hours: 60
Independent Learning Hours: 240
Assessment (For further details see the Module Guide) 001: 50% Coursework: Individual, portfolio: 2400 words or equivalent
002: 50% Coursework: Individual, portfolio: 2400 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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