This module engages students with current research and knowledge in strategic management theory and practice using a practical and scenario-driven approach at both business and corporate level and in different organizational contexts.
The module further explores competitiveness, the search for value and the role that leadership and innovation plays in strategic success. Issues behind strategic change and business transformation are also developed including complexity and management discourse. Strategizing as an act of design and how design thinking can be applied to strategy making represent core themes.
The module will examine the above in the context of strategy and the practice of managing in contemporary organizations operating in an international and global business environment.
The curriculum will be delivered through the use of contemporary case studies and business simulation exercises, with the opportunity to apply the skills developed as part of the module to real-world decision making situations.
This module reviews the strategy making process and investigates the different approaches to strategy and how the process of strategizing is designed, led and managed in contemporary organizations.
The strategy making process, including strategy as an act of design and the role of design thinking in strategy making.
The levels of strategy and the distinctions between business level strategies and corporate level strategies.
The dynamics of global strategy, including theories of global change and challenges for the global economy: Analyse competitive strategy, competitive positioning and the creation of organizational value.
Strategy as Practice: the application/operation of strategy in different business contexts
Reviews of current research in leadership and management theory and practice using a practical and scenario-driven approach.
Managing complexity – through business simulation(s), evaluate environmental and organizational complexity as key strategic challenges for contemporary organizations operating on an international basis.
The role of leadership and the direction given to organizations through the design and practice of strategy development
All used to develop viable and sustainable business solutions through design thinking and leadership
On successful completion of the module the student should be able to:
1) Understand the strategy making process as an act of design and undertake a critical appraisal of strategy design within their own organizational context or the context of organizations with which they are familiar. (x refs to PLO 1,4,7,9)
2) Distinguish between the ways in which different levels of strategy and strategic approaches are designed in different organization types; domestic, multi-domestic, international or transnational (x refs to PLO 2,5,9 ).
3) Critically evaluate the organizational quest for competitive position and the creation of value for stakeholders. (x refs to PLO 1, 2,8,9).
4) Conduct an in-depth analysis on the issues of strategic choice followed by organizations, in particular on the motives behind acquisitions, mergers, collaborative alliances, de-mergers and divestment decisions (x refs to PLO 3,6,8,9).
3) Critically appraise current research and trends in leadership and strategic management thinking related to strategy in practice. (x refs to PLO 4,6,7,9 ).
4) Utilize the knowledge and skills developed as part of this module and build upon the knowledge skills and understanding drawn from other modules at the Post graduate Certificate stage to inform business based decision making (x refs to PLO 1,2, 3,5,7,9).