Please note this module descriptor is indicative of the structure of this course and may be subject to change.
Delivering value through networks and relationships is essential in today's collaborative, interdependent global economy. International trade involves adapting business relationships to a variety of cultural and environment conditions. Many successful entrepreneurs are great innovators but depend for their success not just on innovative ideas and marketing skills: vital are the networks and associations they forge for funding, manufacturing, distribution, marketing, promotion and dealing with employees. This module is designed to develop student's knowledge and skills in the art and practice of deal making and relationship building. The module uses a mixture of case studies, guest speakers and role play exercises to explore how businesses build effective networks of deals and relationships, to exploit their innovative ideas and distinctive capabilities, in local and cross-cultural situations.
By the end of this module, students should be able to:
Total study time will be 150 hours.
Scheduled learning and teaching activities: 30 hours: Include lectures, seminars, practical classes and workshops, external visits, scheduled on-line discussions or similar
Guided independent study: 120 hours: Include both directed learning undertaken in student’s own time, and their own self-directed study for assessment.
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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