BM7108: International Management Project


Please note this module descriptor is indicative of the structure of this course and may be subject to change.

BM7108: International Management Project

Module Title International Management Project
Module Code BM7108
Module Tutor Jocelyne Fleming
School Business School
CAT Points 15
Level of Study 7
Brief Description

This module aims to deepen student's understanding of international business and management and inter-cultural awareness through a period of immersion in an overseas location.Activities will include formal University/College seminars, industrial /commercial visits, social/cultural events, interaction with foreign students and staff and individual reflection. The balance of these activities may vary by destination but the emphasis will always be on purposeful student engagement within a learning environment.

Indicative Syllabus

Students are required will attend seminars and workshops exploring aspects of the host country's national culture , local business practices and consumer experiences . Students will also undertake visits to selected business locations and social/cultural events arranged by the host. Perspectives on International business, international trade and entrepreneurship, cross-cultural management and understanding represent core areas of focus in this module.

Learning Outcomes

A student passing this module should be able to:


1.    Identify and critically assess the significant differences between the UK business environment (including cultural attributes, attitudes and approaches to trade, entrepreneurship and consumption) and that of the country or countries visited as part of the module.

2.    Critically reflect upon on the international business and management literature as it applies to the country or countries visited in the light of their observations and experiences.

3.    Investigate and demonstrate an awareness of the key success factors for multinational enterprises (MNEs) operating within the business environment(s) studied.

4.    Critically assess the implications of globalisation for country or countries visited.

5.    Construct and defend a business case plan for a company seeking to gain entry to the markets(s) studied.

6.  Demonstrate inter-cultural empathy and awareness of the need to avoid self-reference criteria when operating in international contexts

Learning and Teaching Activities

Total study time: 150 hours.

Scheduled learning and teaching activities:  30 hours: 

Guided independent study:  120 hours

Assessment (For further details see the Module Guide) 001: 70% Coursework: Individual, standard written: Standard: 2625 words
002: 30% Coursework: Group work, standard, written: Standard: 2250
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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