Please note this module descriptor is indicative of the structure of this course and may be subject to change.
This module explores the integrated efforts of marketing and communications in building and maintaining brand awareness, identity and preferences. The module recognizes the changing nature of the communications environment, where technological trends, emerging new media, and the need to communicate globally are changing the way communications managers work. The module therefore emphasizes developments beyond the traditional elements of the promotional mix of advertising, direct marketing, PR, Sales Promotion, personal selling and adopts an international focus throughout. The module offers a balanced approach to consumer and trade communications by providing an additional business-to-business communications perspective.
The scope of marketing communications
Strategy, objectives and positioning
Integration and planning
The marketing communications mix
Interactive marketing communications
On successful completion of the module the student should be able to:
Additionally, this module aims to develop student’s communication skills, team-working, individual and independent study skills and to enhance their ability to be self-reflective learners.
Scheduled learning and teaching activities: 30 hours
Guided independent study: approximately 120 hours
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
Contact our enquiries team.
Find out more about fees, funding options and ways to pay.