CT5030: Development of Form and Branding


Please note this module descriptor is indicative of the structure of this course and may be subject to change.

CT5030: Development of Form and Branding

Module Title Development of Form and Branding
Module Code CT5030
Module Tutor Michelle Williams
School Business School
CAT Points 30
Level of Study 5
Brief Description

This module will enable the student to explore branding, current creative design thinking and influences through two and three dimensional drawing and modelling techniques.

Indicative Syllabus

This module will enable students to understand the influences of branding and form in terms of products. They will be given the opportunity to study existing brands and interpret these brand values into their own concept design solutions.

Students will also be provided with the opportunity to explore form through modelling and the interpretation of creative influences.

The outcome of this exploration will conclude in a final concept that will be presented using both two and three dimensional drawings, CAD models and prototypes.

Learning Outcomes

A student passing this module should be able to:

  1. Research and explore the creative influences of branding and design thinking,
  2. Interpret these findings, described above, through the iterative exploration of three dimensional form,
  3. Develop and create appropriate branding and form for an intended user, product, company and market sector chosen,
  4. Create a three dimensional representation of the final concept design using CAD solid and surface modelling,
  5. Present the final concept designs using drawings, CAD modelling and three-dimensional prototypes,
  6. Professionally present the rationale that supports the final design solution.
Learning and Teaching Activities Scheduled Contact Hours: 72
Independent Learning Hours: 228
Assessment (For further details see the Module Guide) 001: 50% Coursework: Individual, portfolio: 2000 words or equivalent
002: 50% Coursework: Individual, standard written: 2000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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