CT5032: Innovation and Commercial Entrepreneurship


Please note this module descriptor is indicative of the structure of this course and may be subject to change.

CT5032: Innovation and Commercial Entrepreneurship

Module Title Innovation and Commercial Entrepreneurship
Module Code CT5032
Module Tutor David Plummer
School Business School
CAT Points 30
Level of Study 5
Brief Description

The introduction to how innovation is employed to create a product appropriate for the intended market, while being commercially feasible and reflecting responsible professional practice.

Students will develop the entrepreneurship, creative design and problem solving skills required to create solutions that fulfil the design constraints imposed by various stakeholders.

Indicative Syllabus

The module will introduce the total design process: from understanding the market needs and requirements of stakeholders, the creation of a design specification, the creation of innovative concepts, the development and evaluation of a product that will fulfil all the commercial requirements imposed on the design.

Students will be given the opportunity to time manage a project and create an innovative product/s that are commercially viable and reflecting responsible professional practice.

In addition, students will work within a creative culture where tutors, experts and peers will regularly review their work. Cycles of presentation, review and improvement will form the basis of the assessment.

Learning Outcomes

A student passing this module should be able to:

  1. Understand the ‘total design process’ and apply project management methodologies,
  2. Research and define the market place and commercial context for product introduction,
  3. Project for future market scenarios,
  4. Research and understand, IP, patents and benchmarking of products,
  5. Create a design specification,
  6. Apply the above skills to create, evaluate and present a product that fulfills the needs defined by the design specification.
Learning and Teaching Activities Scheduled Contact Hours: 72
Independent Learning Hours: 228
Assessment (For further details see the Module Guide) 001: 50% Coursework: Individual, portfolio: 2000 words or equivalent
002: 50% Coursework: Individual, standard written: 2000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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