Please note this module descriptor is indicative of the structure of this course and may be subject to change.
This module investigates the role of web-based digital methods in marketing. It introduces the value of computer-based multimedia as well as the web as a vehicle for the development of multimedia systems used for presentation, display and promotion. The module will emphasize design requirements for multimedia marketing applications, but will also look at digital methods for the capture, management and automated use of information on customers for Customer Relationship Management.
This module covers the theory and practical use of digital multimedia as a means for presenting information in the market and measuring its effectiveness. It covers a variety of platforms including interactive ‘kiosks’, software distribution, the Internet, mobile devices and web 2.0 as marketing channels. The module allows students to develop a multimedia marketing strategy for a specific case as well as the exemplar materials and evaluation will look at the effectiveness of a variety of designs of multimedia applications for marketing strategy as well as the advantages and disadvantages of digital approaches.
A student passing this module should be able to:
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
Contact our enquiries team.
Find out more about fees, funding options and ways to pay.