MS4103: Marketing Skills I

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

MS4103: Marketing Skills I

Module Title Marketing Skills I
Module Code MS4103
Module Tutor Mike Flynn
School School of Business and Technology
CAT Points 15
Level of Study 4
Brief Description

This module develops those generic transferable and study skills required to facilitate students' successful progression through their levels of study and into their careers and marketers as business people. This module will help students discover how a manager can learn, develop, work with others, and share what they know.

Indicative Syllabus
  1. Writing skills: developing effective arguments and writing in a structured way in reports, essays and reflective papers
  2. Researching and referencing properly for essays  and reports, using Harvard Referencing
  3. Critiquing reference material:  critically analyzing sources such as books, journals, and case studies.
  4. Group work:  via marketing project -- working effectively with others; making a contribution; and supporting others. 
  5. Reflecting on learning achieved and strengths & weaknesses which need to be addressed.
  6. Presentation skills: giving informal and formal presentations to managers    


Learning Outcomes

A student passing this module should be able to:

  1.  Think logically, critically and reflectively. 
  2. Work independently and effectively with others, in a professional manner.
  3. Communicate effectively in writing and through presentations.
  4. Critically evaluate personal development goals and achievements.
  5.  Improve skills such as: Communications and literacy;Analysis and problem solving; Independent learning and group work; Information and Communications Technology.
  6. Understand the personal & organisational value of thinking laterally & creatively.
Learning and Teaching Activities Scheduled Contact Hours: 36
Independent Learning Hours: 114
Assessment (For further details see the Module Guide)
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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