Please note this module descriptor is indicative of the structure of this course and may be subject to change.
This module introduces the philosophical underpinnings and first principles of marketing; and the fundamental tools to provide a superior customer value proposition vis-à-vis its competitors.
Problem-centred learning is achieved via students developing a rudimentary marketing plan for a product/service of their choice.
A student passing this module should be able to:
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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