Please note this module descriptor is indicative of the structure of this course and may be subject to change.
Interactive Communications provides new challenges for Marketing since they turn communication into interactive dialogue. Social media includes web-based and mobile technologies such as: emails, Internet forums, weblogs, blogs, wikis, podcasts, videos, social networking sites, content communities, and virtual game & social worlds. Underpinning social media is database technology. Database marketing is a form of direct marketing using databases of current & potential customers to generate personalized communications in order to promote a product or service
This module will build on the principles and foundations of e-marketing introduced in Level 2. It will review innovations in electronic marketing and is concerned with the evaluation of multimedia and social applications for marketing strategy. The marketing effectiveness of such approaches will be evaluated.
A student passing this module should be able to:
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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