MS6104: Services Marketing

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Please note this module descriptor is indicative of the structure of this course and may be subject to change.

MS6104: Services Marketing

Module Title Services Marketing
Module Code MS6104
Module Tutor Xian (Lily) Wang
School Business School
CAT Points 15
Level of Study 6
Brief Description

This module will explore and consider a range of views about the rapidly growing field of services marketing. It will take a conceptual perspective and encourage students to develop the application of these concepts to service industries and the service elements of traditional manufacturing organizations.

Indicative Syllabus
  • Understanding service products, customers and markets
  • Applying services in competitive markets
  • Managing customer interface
Learning Outcomes

By the end of the module, students should be able to:

  1. Appraise the characteristics of services and critically evaluate the implications of these for marketing management in services.
  2. Understand the key issues in managing customer interfaces in a complex and changing environment.
  3. Develop skills in independent learning and working: students will be required to research a 'Services' organisation.
  4. Develop skills in communication and literacy: written communications are assessed in the assessment.
Learning and Teaching Activities Scheduled Contact Hours: 24
Independent Learning Hours: 126
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, standard written: 2000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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