Please note this module descriptor is indicative of the structure of this course and may be subject to change.
This module explores the topic of culture and the various models that can help to explain cultural differences between specific groups of people. It aims to promote an understanding of how cultural dynamics and the interactions between individuals with different cultural values and identities can lead to both opportunities and constraints in international marketing activities.
Indicative topics include:
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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