MS6402: Investigative Study

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Please note this module descriptor is indicative of the structure of this course and may be subject to change.

MS6402: Investigative Study

Module Title Investigative Study
Module Code MS6402
Module Tutor Sarah Johnston
School Business School
CAT Points 15
Level of Study 6
Brief Description

This module provides students with the opportunity to study a self-managed, analytical piece of work where they will conduct a literature-based academic investigation related to Marketing.

Indicative Syllabus

The content of this module will be related to a topical issue within the Marketing area. It will provide scope for the student to demonstrate their ability to learn independently, research, analyse, synthesise and evaluate appropriate literature. Students will select an MM related title from a range that will be made available.

Learning Outcomes

i)i. Knowledge and Understanding

By the end of the module, students should be able to:

  1. Critically evaluate information and literature, relating to their chosen title
  2. Reflect upon the approach adopted within the literature and identify its strengths and weaknesses
  3. Analyse a problem or subject
  4. Synthesise ideas into appropriate conclusions
  5. Evaluate alternatives and make recommendations where appropriate.

ii)Skills:

By the end of the module students should have developed skills in:

Communications and literacy: presenting effective discussion of relevant theory; construction of a personal position case/argument incorporating the use of appropriate terms, diagrams and tables to evaluate concepts presented in the literature that supports their findings.

Problem solving: Demonstrating extensive investigative skills to support their case/arguments; selection of appropriate sources of information; demonstrating a recognition of different research approaches; developing conclusions and/or recommendations as a result of their investigation.

Independent learning and working: through completing a sustained self-directed piece that necessitates self-reliance, planning, flexibility, managing information, reflection and resilience.

Information and communications technology: by, at a minimum, presenting material that meets the requirements for the format and layout of the assessment.

Learning and Teaching Activities Scheduled Contact Hours: 4
Independent Learning Hours: 200
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, standard written: 4000-5000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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