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Fashion Retail Environment Simulation in Virtual and Augmented Reality Spaces

This fashion retail simulation project aims to design virtual (VR) and augmented reality (AR) stores to allow customers to engage with physical store and online store functions simultaneously.

The project achieves this through commercial partnerships with virtual store design teams informed through the findings of a series of research streams at The University of Gloucestershire.

The project output will be a viable VR/AR sales platform for rental by fashion organisations, the development of the technology required for garment visualisation and a simulation of the sensory consumption experience within an omnichannel retail store.

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by Dr Louise F. Reid and Dr Alan Marvell

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This research forms part of the Applied Business and Technology research priority area.