Jockey Club and Irish Tourist Board
The research examines the attendance pattern, motivational factors and economic footprints of Cheltenham four day festival attendees to identify patterns that will inform managerial decisions.
The economic impact analysis (EIA) examined the effect of the 4 day event on the local Gloucestershire economy measuring visitor spending patterns and contribution to local GDP and their consequential impact within defined spend categories.
A subsequent study sought to estimate the direct economic impacts of attendees who travelled from Ireland for the 4 day Cheltenham Festival.
It examined how much was spent whilst attending the festival with very interesting results on expenditure on tour packages, transportation, food & drinks (refreshment), accommodation, entry fees, and entertainment including betting, shopping and any other expenses.
by Prof Neil Towers and Charles Afriyie