University graduate wins funding from Adobe's global graphic design initiative

Recent University of Gloucestershire graduate Holly McCann has been recognised in a global funding initiative showcasing artists who self-identify with diverse communities and celebrate them in their work.

Holly (main image), who graduated last year with a degree in Graphic Design, is among 40 recipients from around the world to be named as an Adobe Stock Artist Development Fund recipient.

Adobe created the Artist Development Fund to support and promote outstanding artists identifying with underrepresented communities and provide a platform to showcase and celebrate their independent, empowered, and creative forms of visual expression.

Holly’s project in response to the Celebration of Self creative brief from Adobe, was based on her own survey of young women, asking what they did when they felt their self-esteem was low.

From those responses, she created illustrations showing sports, baking, visiting friends, dancing, and other uplifting activities. Originally designed for skateboard decks, her art also works effectively as standalone digital illustrations.

Holly, who has been awarded $7,500 to bring her vision to life, said: “My project focuses on the importance of women doing the activities they love and that make them feel good about themselves and their bodies.

“I aim to use bright colors and an overall positive theme to encourage every woman, no matter her shape, skin color, or disability, to love who they are.”

Claudia Brewster, Course Leader for the BA (Hons) Graphic Design course within the University’s School of Arts, said: “‘Congratulations to Holly for being selected by Adobe to share her important work globally. This is wonderful recognition for Holly’s hard work and strong design and illustrative skills.”