AD4003: Communication and Visual Culture 1

AD4003: Communication and Visual Culture 1

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title Communication and Visual Culture 1
Module Code AD4003
Module Tutor Stuart Wilding
School School of Art and Design
CAT Points 15
Level of Study 4
Brief Description

The module aims to introduce students to a range of theoretical perspectives that explore how visual images are read. Key visual examples and issues will be examined and their relationship to their historical, social and cultural contexts expounded.

Indicative Syllabus

A range of Design and Advertising artifacts are interrogated with reference to theoretical perspectives on visual communication and culture. Students engage with evaluating and interpreting a broad range of theoretical and historic perspectives in relation to their individual field as well as a broader arena of visual communication and culture. Through reflection on important milestones in the history of communication and culture students are introduced to discourses around the production and consumption of design and the communication theories and models of analysis that have developed around them.

Developing research methods, academic writing and referencing skills are key elements of this module.

Learning Outcomes

1.Research: Demonstrate the ability to identify and use a range of relevant, authoritative research sources in response to the essay questions. Make use of the established knowledge base that informs debate around design and visual communication.

2.Analysis: Demonstrate the ability to analyse, interpret and evaluate your research to draw valid conclusions that inform your written debate.

3.Concepts: demonstrate an awareness of key historical and theoretical concepts used in the discussion of design, and show an understanding that these are always open to debate. Make connections between the designer and their context, and begin to consider the designer’s role in society.

4.Development: Demonstrate the ability to develop a debate from your research and analysis, and from this draw some independent conclusions about design in your written work.

5.Outcome: Demonstrate the ability to present and reference your written material appropriately and to established academic standards.

Learning and Teaching Activities Scheduled Contact Hours: 24
Independent Learning Hours: 126
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, standard written: 3000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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