Please note this module descriptor is indicative of the structure of this course and may be subject to change.
The module aims to develop students’ knowledge and understanding of a range of contemporary debates in Visual Communication and Culture. Key contemporary works
will be interrogated with reference to defined theoretical frameworks.
The module builds upon the previous consideration in AD4003 of the production and consumption of design and visual culture.
The module considers the shifts in media, technology, audiences,consumers and participantsthat have shaped the role and practices of design.
Students are guided in exploring and questioning a range of theoretical frameworks used to analyse visual culture and mass communication.
Through reflection on contemporary culture and visual communication students are asked to develop skills of visual and critical analysis and explore theoretical frameworks in order to critically respond to the work.
Developing analytical skills, academic writing and referencing skills are key elements of this module.
A student passing this module should be able to:
1.Research: Demonstrate the ability to identify and use a range of relevant, authoritative research sources in response to the essay questions. Make use of the established knowledge base that informs debate around design and visual communication.
2.Analysis: Demonstrate the ability to analyse, interpret and evaluate your research to draw valid conclusions that inform your written debate.
3.Concepts: demonstrate an awareness of key historical and theoretical concepts used in the discussion of design, and show an understanding that these are always open to debate. Make connections between the designer and their context, and begin to consider the designer’s role in society.
4.Development: Demonstrate the ability to develop a debate from your research and analysis, and from this draw some independent conclusions about design in your written work.
5.Outcome: Demonstrate the ability to present and reference your written material appropriately and to established academic standards.
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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