AD4004: Communication and Visual Culture 2

AD4004: Communication and Visual Culture 2

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title Communication and Visual Culture 2
Module Code AD4004
Module Tutor Jean Boyd
School School of Arts
CAT Points 15
Level of Study 4
Brief Description

The module aims to develop students’ knowledge and understanding of a range of contemporary debates in Visual Communication and Culture.  Key contemporary works 
will be interrogated with reference to defined theoretical frameworks.

Indicative Syllabus

The module builds upon the previous consideration in AD4003 of the production and consumption of design and visual culture. 
The module considers the shifts in media, technology, audiences,consumers and participantsthat have shaped the role and practices of design. 
Students are guided in exploring and questioning a range of theoretical frameworks used to analyse visual culture and mass communication.
Through reflection on contemporary culture and visual communication students are asked to develop skills of visual and critical analysis and explore theoretical frameworks in order to critically respond to the work.
Developing analytical skills, academic writing and referencing skills are key elements of this module.

Learning Outcomes

A student passing this module should be able to:

1.Research: Demonstrate the ability to identify and use a range of relevant, authoritative research sources in response to the essay questions. Make use of the established knowledge base that informs debate around design and visual communication.

2.Analysis: Demonstrate the ability to analyse, interpret and evaluate your research to draw valid conclusions that inform your written debate.

3.Concepts: demonstrate an awareness of key historical and theoretical concepts used in the discussion of design, and show an understanding that these are always open to debate. Make connections between the designer and their context, and begin to consider the designer’s role in society.

4.Development: Demonstrate the ability to develop a debate from your research and analysis, and from this draw some independent conclusions about design in your written work.

5.Outcome: Demonstrate the ability to present and reference your written material appropriately and to established academic standards.

Learning and Teaching Activities Scheduled Contact Hours: 24
Independent Learning Hours: 126
Assessment (For further details see the Module Guide) 001: 100% Assignment: Individual: 3000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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