Please note this module descriptor is indicative of the structure of this course and may be subject to change.
It’s not all words, words, words - the best advertising copywriters actually write as little as possible. This module explores the use of language in advertising campaigns to make people smile, cry, laugh, question, or learn something new. You'll write stories as short as a tweet, attention-grabbing headlines and taglines with no more than 3 words, and tell a brand’s story across multiple mediums. Together with your creative partner you will create copy-based executions for ad campaigns, radio spots, websites, videos, social media, TV commercials and anything else that can help build sell your product or brand.
A number of lectures, seminars and exercises culminating in a minimum of 2 x copy-based advertising campaigns will help students explore the process of writing creative copy for a range of advertising mediums. You will have industry-led practice of generating persuasive advertising material with special emphasis on the copywriting content. Students will identify the various approaches used in writing for a variety of different advertising forms.
A student passing this module should be able to:
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
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