AD4411: Lateral Thinking

AD4411: Lateral Thinking

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title Lateral Thinking
Module Code AD4411
Module Tutor Jessica Reid
School School of Arts
CAT Points 30
Level of Study 4
Brief Description

This stimulating module offers a range of creative challenges designed to emphasise imagination and creativity. These briefs give an insight into many areas of the discipline of graphic design, and each one aims to improve the students enquiring, analytical and creative approach.

Through these challenges our students will experience an engagement with processes that mirror that of the creative industries. Through experimental, active and enquiry based learning they will develop the skills to solve many design problems with an audience or user in mind.

Indicative Syllabus

The module is delivered in an exciting creative studio environment, designed to replicate that of the professional industries. Through group and one on one delivery our students will gain an understanding of the conceptual framework of creativity, and the variety of approaches to generating original solutions to solve complex problems.

Delivering a number of challenging and stimulating briefs of varying lengths, the module requires a response in both traditional analogue processes and digital technologies. Ranging from traditional print and published media, to digital and social media platforms.

The module is intensively taught, demanding in tone, and delivers a thorough grounding in the principles and application of techniques and skills necessary to become a highly creative designer.

Teachings will include an introduction to the basic language of composition, layout, colour, typography and scale. Enhanced by group peer critique, interim presentations and opportunities to introduce your work to a wider audience.

Students will learn how to investigate and research subjects indicated by a brief and how to originate and extend ideas past an initial response.

They will be encouraged to engage in critical evaluation of their designs, and employ a range of visual communication methods to improve the solution.

Learning Outcomes

A student passing this module should be able to

  • Research
    Demonstrate the ability to identify a range of relevant research sources in relation to a creative challenge, investigate and organise the findings.
  • Analysis
    Demonstrate the ability to analyse, interpret and evaluate your research to draw valid conclusions that will inform your design choices.
  • Concepts
    Demonstrate the ability to generate multiple solutions to any given design brief.
  • Development
    Demonstrate that you can explore and experiment with multiple design Demonstrate and evaluate the appropriateness of different approaches to formulate multiple solutions to any given design brief.
  • Outcome
    Demonstrate the technical skills required to execute your designs using the appropriate software or skills for each creative challenge.
Learning and Teaching Activities Scheduled Contact Hours: 72
Independent Learning Hours: 228
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, portfolio: 5000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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