The module is delivered in an exciting creative studio environment, designed to replicate that of the professional industries. Through group and one on one delivery our students will gain an understanding of the conceptual framework of creativity, and the variety of approaches to generating original solutions to solve complex problems.
Delivering a number of challenging and stimulating briefs of varying lengths, the module requires a response in both traditional analogue processes and digital technologies. Ranging from traditional print and published media, to digital and social media platforms.
The module is intensively taught, demanding in tone, and delivers a thorough grounding in the principles and application of techniques and skills necessary to become a highly creative designer.
Teachings will include an introduction to the basic language of composition, layout, colour, typography and scale. Enhanced by group peer critique, interim presentations and opportunities to introduce your work to a wider audience.
Students will learn how to investigate and research subjects indicated by a brief and how to originate and extend ideas past an initial response.
They will be encouraged to engage in critical evaluation of their designs, and employ a range of visual communication methods to improve the solution.