Please note this module descriptor is indicative of the structure of this course and may be subject to change.
The multi-screen lifestyle of today’s society means there are more platforms than ever to tell a brand or product’s story. On this module, you’ll bring your creative advertising concepts to life and tell them by way of a moving image showreel. You’ll learn how to balance your visuals with a compelling script, structure a case study, edit audio and video, and utilise cinematic styles and sound effects, all to bring your creative idea to life and tell the world your brand’s story via motion and sound.
A series of lectures, practical workshops and “creative director tutorials” will aid students in the creation of their final assessed product. Students will be set a variety of project briefs that offer opportunities for a multi-channel creative campaign. Whilst the work to be submitted is to be moving image, the creative executions within should include future, digital and traditional media, as well as exploring new and innovative technologies. Students will be expected to work in creative teams to research, plan, concept and fully develop integrated campaigns to finished artwork standard. Completed work should be submitted digitally and within a portfolio for end of year peer/staff review.
A student passing this module should be able to:
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
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