AD5107: Video Storytelling

AD5107: Video Storytelling

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title Video Storytelling
Module Code AD5107
Module Tutor Carl Halford
School School of Arts
CAT Points 15
Level of Study 5
Brief Description

The multi-screen lifestyle of today’s society means there are more platforms than ever to tell a brand or product’s story. On this module, you’ll bring your creative advertising concepts to life and tell them by way of a moving image showreel. You’ll learn how to balance your visuals with a compelling script, structure a case study, edit audio and video, and utilise cinematic styles and sound effects, all to bring your creative idea to life and tell the world your brand’s story via motion and sound.

Indicative Syllabus

A series of lectures, practical workshops and “creative director tutorials” will aid students in the creation of their final assessed product. Students will be set a variety of project briefs that offer opportunities for a multi-channel creative campaign. Whilst the work to be submitted is to be moving image, the creative executions within should include future, digital and traditional media, as well as exploring new and innovative technologies. Students will be expected to work in creative teams to research, plan, concept and fully develop integrated campaigns to finished artwork standard. Completed work should be submitted digitally and within a portfolio for end of year peer/staff review.

Learning Outcomes

A student passing this module should be able to:

 

  1. Analyse a range of industry-set awards briefs and demonstrate the ability to, independently, identify a diverse range of creative opportunities in relation to the objective(s) outlined in the brief.

 

  1. Research a variety of original and innovative strategic approaches informed by current industry practice and trends.

 

  1. Plan an effective case study video and demonstrates a specialist creative advertising approach to problem solving in order to “sell in” your “big idea” creative advertising concepts.

 

  1. Develop a campaign and implement relevant integrated advertising media to further cement your creative strategy and advertising proposition in relation to your overall executions.

 

  1. Produce an industry-standard case study video that demonstrates the usage of the most appropriate software(s) and skills, in order to produce and submit a body of work to a professional standard.
Learning and Teaching Activities Scheduled Contact Hours: 30
Independent Learning Hours: 120
Assessment (For further details see the Module Guide) 001: 100% Assignment: Individual: Video Showreel. 4000 words or equivalent
Special Assessment Requirements Both/all elements of assessment must be passed in order to pass the module
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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