AD5401: Creative Practice

AD5401: Creative Practice

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title Creative Practice
Module Code AD5401
Module Tutor Jessica Reid
School School of Arts
CAT Points 30
Level of Study 5
Brief Description

The module builds on the ideas and skills developed in level 4 and requires students to explore key areas of creative design practice.  The module aims to embed a thorough understanding of the design process through the exploration and development of creative concepts in print, typography and moving image.

Students will be required to develop their creative potential and skills in different media; through print projects, exploring expressive typography, page layout, structure and composition; through the use of language and typographic detail in information design; by exploring the use of narrative in the communication of ideas through creative moving image; by creating designs which express something meaningful and worthwhile and are distinctive and memorable.

Visiting lecturers in each area will underpin the various projects.

All projects will be supported by appropriate skills development workshops, relevant to each project.

Indicative Syllabus

Produce a fully finished mock-up of a journal as a creative exploration of a given subject. Consider contemporary journal and magazine design; explore typographic traditions and formats and the expression of structure and narrative; investigate the context of a journal a magazine, a publication, a newspaper, a book.

Creatively explore typography and language through production of a large format poster and a small-scale information booklet and explore both contemporary and traditional print techniques.

Use a range of narrative and story conventions and production techniques to explore the potential of digital moving image and produce a 20 to 30 second film.

In addition to these major projects there will be a variety of shorter projects to reinforce ideas and skills across all media.

Learning Outcomes

A student passing this module should be able to:

  1. Research
    Demonstrate the ability to independently identify a wide range of relevant research sources in relation to a creative challenge, carry out in depth investigation, provide new information and explore the findings.
  2. Analysis
    Demonstrate the ability to use a range of established techniques to critically analyse, independently interpret and evaluate your research, to draw valid conclusions that will propose solutions to your design challenge.
  3. Concepts
    Demonstrate the ability to use cognitive and practical skills to formulate multiple appropriate responses to resolve the abstract but well-defined problems of any given design brief.
  4. Development
    Demonstrate that you can explore and experiment with multiple design executions, as well as being able to edit and refine your designs with autonomy, initiative and judgement.
  5. Outcome
    Demonstrate the ability to independently select the most appropriate software or skills for each creative challenge, and the technical skills required to execute your designs.
Learning and Teaching Activities Scheduled Contact Hours: 60
Independent Learning Hours: 240
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, portfolio: 6000 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

What are Course Maps and Module Descriptors?

Course Maps

A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.

Module Descriptors

A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.

Course Resources Archive

Course maps and module descriptors from previous years can be found in the Course Resources Archive.