Please note this module descriptor is indicative of the structure of this course and may be subject to change.
The module builds on the ideas and skills learned in previous modules and provides an insight into the creative industries and the development and place of brands in the commercial world.
The module aims to introduce students to the world of advertising, branding and packaging and explore how brands have become an integral part of contemporary society. The module aims to investigate the power of brands through research and practical projects and requires students to deliver a wide range of creative solutions to commercial projects and to deliver their concepts via creative presentations.
Specialist visiting lecturers will support the module.
All projects will be supported by appropriate skills development workshops.
Working in pairs: carry out research into a given brand, understand its position in the market, its current strategy and values; make a ‘client’ presentation which will include an assessment of the given brand, the market and the brand’s position in the market and demonstrate a new understanding and insight into the brand.
Working in the same pairs:
• create designs for a new product which will stretch the potential of your brand
• create designs for the packaging of the new product
• produce an advertising strategy document and create campaign concepts
• make a ‘client’ presentation of designs and advertising concepts
In addition to the major project there will be a variety of shorter projects to reinforce ideas and skills.
A student passing this module should be able to:
A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.
A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.
Course maps and module descriptors from previous years can be found in the Course Resources Archive.
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