AD6002: Creative Awards

AD6002: Creative Awards

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title Creative Awards
Module Code AD6002
Module Tutor Don Parker
School School of Arts
CAT Points 30
Level of Study 6
Brief Description

This advanced double module encourages students to compete for top international awards and represents a substantial part of final year work. Project briefs covering broadcast, digital and print based media will be selected from the internationally recognised award schemes such as D&AD, Young Creatives Network, The Creative Conscience and many more.

Students will also have the opportunity to take part in live briefs set by visiting industry professionals such as Bulletproof, Taxi Studios and Brand Opus.

Indicative Syllabus

Students work as individuals or in creative teams to compete in major national and international awards competitions. Each student will be guided through the process of dissecting their chosen briefs and will work with tutors to develop their ideas through to a full executed outcome. The students will have the opportunity to work with visiting industry professionals that will help them develop their concepts before submission.

Learning Outcomes

A student passing this module should be able to:

1. Research: Demonstrate the ability to independently practice routine methods of enquiry, to identify a wide and diverse range of relevant research sources in relation to a creative challenge. Carry out comprehensive, scholastic investigation, and demonstrate a conceptual understanding of the findings.

2.Analysis: Demonstrate the ability to accurately deploy established techniques of analysis and enquiry to your research, that will allow you to critically analyse, independently interpret and evaluate complex, professional level information, to draw conclusions and identify strategic insights that will propose solutions to your design challenge.

3.Concepts: Demonstrate the mastery and innovation required to solve the complex, professional level problems of any given design brief, through the use of cognitive and practical skills underpinned by strategic rationale.

4.Development: Demonstrate that you can explore and experiment with multiple design executions, as well as being able to edit and refine your designs with autonomy, initiative and judgement to a professional standard.

5.Outcome: Demonstrate the ability to independently select the most appropriate software or skills for each creative challenge, and the technical skills required to execute your designs to a professional standard.

Learning and Teaching Activities Scheduled Contact Hours: 60
Independent Learning Hours: 240
Assessment (For further details see the Module Guide) 001: 50% Coursework: Individual, portfolio: 3500 words or equivalent
002: 50% Coursework: Individual, portfolio: 3500 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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