AD6401: Self Initiated Design / Portfolio

AD6401: Self Initiated Design / Portfolio

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title Self Initiated Design / Portfolio
Module Code AD6401
Module Tutor Jessica Reid
School School of Arts
CAT Points 30
Level of Study 6
Brief Description

For Graphic Designers the design portfolio is an extension of their personality. It can reveal a lot about the designer as a person, it can reflect their skills and knowledge base and it can also reveal the type of designer he or she may be at the time of presentation of their self-initiated design projects. The student can explore any visual outcome to communicate their creative ideas. The range of projects will depend on their choice of pathway into employment; their personal enquiries, boarder research and creative concepts will demonstrate the creativity and studio skills required for the creative industries. The students will also explore creative and marketing strategies utilizing and understanding the complexity of the emerging digital and new media communication channels. Students are encouraged to direct their own career opportunities by using their entrepreneurial skills to produce ideas, services, products and publications. This module aims to encourage students to undertake an extensive range of practical projects that will form the major part of their final portfolio. The design and presentation of their portfolio work should demonstrate their individual unique creative difference and to build new confidence to discuss their work in a professional and engaging manner.

Indicative Syllabus

The module aims to discuss and develop the form, strategy, structure and production of their graphic design portfolio. Through a timetable of tutorials, students will be asked to identify their own strengths as a graphic designer and explore, compare and contrast their practical work with contemporary and historic examples of excellent practice. The students will work within the studio environment enabling them to creatively develop their ideas with the tutors on a one to one basis. All students will be required to take part in a series of critiques and presentations that will allow for discussion and the exploration of a range of design approaches.

Learning Outcomes

A student passing this module should be able to:

  1. Research
    Demonstrate the ability to independently practice routine methods of enquiry, to identify a wide and diverse range of relevant research sources in relation to a creative challenge. Carry out comprehensive, scholastic investigation, and demonstrate a conceptual understanding of the findings.
  2. Analysis
    Demonstrate the ability to accurately deploy established techniques of analysis and enquiry to your research, that will allow you to critically analyse, independently interpret and evaluate complex, professional level information, to draw conclusions and identify strategic insights that will propose solutions to your design challenge.
  3. Concepts
    Demonstrate the mastery and innovation required to solve the complex, professional level problems of any given design brief, through the use of cognitive and practical skills underpinned by strategic rationale.
  4. Development
    Demonstrate that you can explore and experiment with multiple design executions, as well as being able to edit and refine your designs with autonomy, initiative and judgement to a professional standard.
  5. Outcome
    Demonstrate the ability to independently select the most appropriate software or skills for each creative challenge, and the technical skills required to execute your designs to a professional standard.
Learning and Teaching Activities Scheduled Contact Hours: 60
Independent Learning Hours: 240
Assessment (For further details see the Module Guide) 001: 50% Portfolio: 3500 words or equivalent
002: 50% Portfolio: 3500 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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