Staff Profiles: Dr. Keith Donne

Dr. Keith Donne

Staff Profile: Dr. Keith Donne
PhD Programme Leader and Postgraduate Research Degrees Lead

Dr. Keith Donne

Dr. Keith Donne

PhD Programme Leader and Postgraduate Research Degrees Lead

Business and Enterprise Management

Adventure leisure and tourism is Keith's main passion in life. Keith managed outdoor adventure centres before joining academia and loves being able to research and teach in that and other management contexts.


Keith was previously Director of Studies in the Business School and then Director of the university's Strategic Alliance with the two largest FE Colleges in Gloucestershire. Before joining academia he also held strategic management positions in the outdoor leisure and tourism sectors, including sixteen years as Chief Inspector of quality and safety standards for the British Activity Holiday Association. This experience, combined with an MBA and PhD, informs his postgraduate teaching and research supervision.


Award Title Institution Date
PhD Managing the service experience: a study of young people’s managed outdoor adventure leisure University of Gloucestershire 2005
MBA Master of Business Administration University of Bath 1992
PGCert Higher Education Leadership and Management University of Gloucestershire 2015
B.Eng (Hons) Civil and Structural Engineering University of Sheffield 1985


University Staff Excellence awards for “Enhancing the student experience” (2010) and for “Promoting enterprise, employability, and wider economic, social and cultural benefit for the community”: DegreePlus HEA Change Academy Team (2012).

Membership of professional bodies

Fellow of the Chartered Institute for the Management of Sport and Physical Activity 2011 (previously the Institute of Leisure and Amenity Management 1990)

Fellow of the Higher Education Academy 2000

Teaching and research


I encourage my students to develop their critical understanding of theoretical principals applied to real world issues and, particularly at Master's and Doctoral level, establish a position in those debates for their own research.


Undergraduate, Postgraduate


My research interest is how the service experience is co-created, consumed and managed in service industries, particularly using qualitative approaches to seek deeper meaning and understanding.


External responsibilities

Subject Review Panel Member University of the Highlands and Islands;

Course Validation External Panel Member:University College Chichester; Plymouth University; Swansea Metropolitan University; Thames Valley University; Southampton Solent University; Limerick College (University of Birmingham).

Subjects for media interviews


Outdoor adventure activities including climbing, kayaking and mountain biking

We kindly ask that media contacts wishing to speak to this member of staff do so through the University press office:

Professional positions

Reviewer for:

Annals of Tourism Research;

European Journal of Sports Science;

International Journal of Sports Marketing & Management;

Journal of Air Transport Management;

Journal of Sports Management;

Sport Management Review.

External examining

Experience at eight universities, currently at London South Bank University (UG) and Oxford Brookes University (PG).