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I am a Lecturer in Digital Marketing. My career in the fashion sector encompassed both retailing and buying roles, for brands Warehouse and Cotton Traders respectively. My PhD research, which follows a BA (hons) in Consumer Studies and an MSc in Strategic Fashion Buying, investigated the role of psychological and physical determinants of clothing comfort within the consumer’s process of garment evaluation across multiple channel retail environments. My current research explores virtual and augmented reality retailing applications and the role of three-dimensional body scanning within purchase behaviour. This experience and research informs my teaching and supervision in digital marketing, fashion and strategy topics.
President Doctoral Scholar (PDS) Award, The University of Manchester, 2018
The PDS Awards are open to all nationalities and across all research areas, and will be of interest to students of the highest calibre who have the commitment and desire to work on challenging research projects in world leading research environments.
Dr Louise F. Reid’s teaching explores digital marketing and retailing, traditional marketing and strategic management topics.
Dr. Louise F. Reid’s research explores three-dimensional body scanning in garment construction, consumer garment evaluation, supply chain visibility, virtual and augmented retailing applications, internationalization and retail business models. These topics inform her teaching and contribute emerging knowledge to her supervision at masters and doctoral level in addition to teaching on undergraduate and postgraduate courses.
CIRCLE International Conference Coordinator
Garment sizing, garment fit, virtual reality in retailing, body scanning, fashion retail.
Global MBA Live Business Project Supervisor, Alliance Manchester Business School.
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