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Matt Barr

Senior Lecturer in Marketing

I have more than 15 years of experience in marketing and corporate communications for third sector organisations and international corporations.


I have more than 15 years of marketing and communications experience including the financial services sector working Citigroup before, during and following the global financial crisis in 2008. My areas of interest and courses I teach include: marketing communication strategy and implementation, employee communication, digital marketing, consumer behavior and event production. I have been a Lecturer in Marketing since 2017 having previously lectured at Towson University in Maryland, USA where I earned my Master’s Degree.


  • MSc: Communication Management, Towson University, 2005
  • PostBac, Strategic Public Relations and Integrated Communications, Towson University, 2004
  • BSc: Mass Communication, Frostburg State University, 2000


More publications from Matt Barr can be found in the Research Repository.

External responsibilities

Subject for media interview

Marketing Communications and Public Relations