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Before becoming an academic, I gained 20 years of industry experience in both public and private-sector marketing. I ran a creative agency for over 10 years before going on to help Superdry become the global fashion brand they are today.
I have a wide range of marketing, advertising and comms experience including:
Conducting research and analysis of business trends, consumer behaviour and emerging technologies has been a major part of my work.
I have employed and managed teams in the commercial and public sectors, and so understand the issues around balancing the needs of employers and helping students develop creative, enquiring minds meeting academic rigour.
In my various roles, I have negotiated complex agreements between agencies, businesses and across departments.
2017 THE Leadership and Management Award (Outstanding Marketing/Communications Team)
2016 HEIST Gold (best UG student recruitment initiative) and Bronze (best website)
Emerging retailer Oracle Retail week 2010
Fellow of HEA
CIM course contact/tutor
I like to combine industry experience and academic theory together in classes, so that students can not only gain a deeper understanding of the topic, but also reflect upon how they experience marketing as both consumer and producer.
I enjoy challenging students to think about the broader sociological and philosophical facets to marketing, including ethics and sustainability.
My teaching areas are Marketing and Communication, Digital Promotion, Campaign Planning, Digital Marketing Fundamentals, Digital Marketing Strategy, Experiential Marketing, Social Media Channels, Creative Skills for Marketers, Marketing Principles, Loyalty and Communications.
My current topics of research are:
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