BM5104: Managing International Business


Please note this module descriptor is indicative of the structure of this course and may be subject to change.

BM5104: Managing International Business

Module Title Managing International Business
Module Code BM5104
Module Tutor Jason Evans
School Business School
CAT Points 15
Level of Study 5
Brief Description

This module allows students to develop their understanding of the reasons why businesses may become involved in the international arena and the strategies they adopt to meet the challenges and respond to the opportunities in this environment

Indicative Syllabus

The module enables students to analyse the impact of external environmental factors such as culture, financial systems, entry barriers, technological developments, and risk factors which affect the policies, operations and strategies of private, public and third sector organisations in various parts of the world. The module will seek to build on students' understanding of the international business environment which they have developed in previous parts of their programmes.

Learning Outcomes

A student passing this module should be able to:

  1. Understand the environmental factors and/or developments which may lead an established business to enter the international business arena. (PLO1,2,3)
  2. Assess the factors which contribute to an organisation's success in the domestic marketplace and consider the extent to which these factors may have to be adapted to the needs of foreign markets to achieve international success. (PLO2,3,4)
  3. Review the impact of international and supranational bodies and agencies on the international trading environment. (PLO3)
  4. Identify the alternative strategies available to an organisation operating in the international environment. (PLO1,2,3)
  5. Analyse and evaluate the ethical and environmental opportunities and constraints in the conduct and operations of international business. (PLO3)
  6. Work both independently and with others, and to communicate clearly (PLO5,6)
Learning and Teaching Activities Scheduled Contact Hours: 30
Independent Learning Hours: 120
Assessment (For further details see the Module Guide) 001: 40% Written Exam: In-class, unseen, closed book: Unknown hours
002: 10% Coursework: Individual, presentation and paperwork: 250 words or equivalent
003: 50% Coursework: Individual, standard written: 1500 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

What are Course Maps and Module Descriptors?

Course Maps

A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.

Module Descriptors

A module is a self-contained, individual unit of study. The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.

Course Resources Archive

Course maps and module descriptors from previous years can be found in the Course Resources Archive.