Upon successful completion of this level 6 degree apprenticeship, learners gain a BA (Hons) in Applied Hospitality Management, and they will also qualify for Chartered Manager status from the Chartered Management Institute (CMI).
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About the Hospitality Manager (Chartered Manager) Degree Apprenticeship
This programme has been designed to meet the growing need for hospitality staff in the UK, who are equipped with the necessary specialist and transferable managerial skills.
The hospitality industry in the UK has changed significantly over recent years. Where demand is now increasing again, many businesses are finding they have been left with a skills gap.
Teaching is delivered over 3 years and modules are delivered in blocks.
The programme provides learners with the right balance of practical, managerial, and leadership skills to be an effective manager in hospitality. In the first year, they will cover key fundamentals such as finance, marketing, and the global industry landscape. In the second year, they cover areas such as leadership and management skills, and delivery operational plans. And in the final year, learners cover more strategy, contemporary issues, and they work on a live, applied project.
Apprentices will graduate with a BA (Hons) in Applied Hospitality Management and they will also qualify for Chartered Manager status from the Chartered Management Institute (CMI).
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What are Degree Apprenticeships?
Degree apprenticeships are a fantastic way to upskill employees and train new staff. They contribute to improved competitiveness and productivity, as well as increased staff retention.
Degree apprentices study for higher level qualifications alongside working. As such, they spend at least 6 working hours each week carrying out ‘off-the-job training’ where they study for their degree and gain the knowledge, skills and behaviours that are required to successfully complete the apprenticeship.
Large employers can use their apprenticeships levy to pay for apprenticeship training. Smaller firms can claim up to 95 per cent of these costs from the Government. This means apprenticeships are a cost-effective choice for both the employer and learner.
Meet the lecturer
Gaurav Chawla, Academic Course Leader
Gaurav brings a wealth of global hospitality and tourism experience to his role. Among his many qualifications, he holds a PhD in Environmental Psychology from Oxford, and has studied and taught all over the world.
His experience provides him with a valuable backdrop for his academic practice and research activities.
With over 12 years’ of lecturing, Gaurav is passionate about hospitality and tourism and getting the very best out of his learners.
Academic, Personal and Professional Development
This module gives learners the means of developing their knowledge, skills and behaviours for academic, personal and professional Development. Apprentices are equipped with an understanding of the value of reflective practice, and how reflection can be used as the basis for meaningful personal and professional development.
Leadership and Management in an Organisational Context
Being equipped with the knowledge, skills and behaviours to manage and lead in a variety of organisational settings is essential for individual success.
This module has been designed to help learners to develop or sharpen their professional edge and enhance their personal effectiveness.
Apprentices evaluate the impact of an organisation’s structure and governance on management and leadership. They explore theoretical models, as well as management and leadership styles and approaches.
Financial management skills are essential for all managers. Financial acumen enhances decision making, which in turn supports management of projects, tasks, and functional areas. This module has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills. The module enables learners to understand how financial systems within organisations operate. Apprentices evaluate the sources of finance for organisations and understand the principles for setting and managing budgets in line with regulatory and organisational guidelines.
Live Management Enquiry Project
Without research business can stagnate. This module begins by highlighting a range of contemporary management challenges and mega trends. The aim is for the learner to develop the confidence to conduct a small-scale management enquiry project which could have an impact on organisational practice. Learners focus their project on a topic relevant to their chosen discipline area.
Enterprise and Innovation
This module aims to introduce learners to the concepts of enterprise and innovation, building a foundation of knowledge and relevant skills, competencies, and behaviours.
The Global Business Environment
After introducing elementary concepts of the business organisation, this module examines the interaction between the global external environment and business organisations. There is a focus on the political, economic socio-cultural, technical and digital environmental factors at local, national, international, global and industry levels.
Understanding the Experience Economy
This module is designed to introduce the scope of the international experience economy in terms of the events, hospitality and tourism industries. It will offer an opportunity for students
to explore the nature and value of experiences and consider the hallmarks of professional experience management.
This module introduces the philosophical underpinnings and first principles of marketing; and the fundamental tools to provide a superior customer value proposition vis-a-vis its competitors. Problem-centred learning is achieved via students developing a rudimentary marketing plan for a product/service of their choice.
Creating and Delivering Operational Plans
The ability to translate organisational objectives into operational plans is an essential management skill. This module uses the context of the operations function in businesses to show how understanding the strategic direction of the organisation is the first stage in the operational planning process. It then focuses on the knowledge and skills required to create and deliver operational plans in an operations function. This includes the need to set key performance indicators, monitor quality and outcomes against the plan, understand the strategic relationship of supply chain management, implement contingency planning and risk assessments, and know how to effectively report on findings.
Applied Management Skills
This module explores the types and purposes of stakeholder relationships and the skills required to manage them effectively. It supports learners in understanding the nature of contemporary people management in its broader context, including product markets, business strategy, labour markets, organisations, occupational structures, industry sectors and national business systems. It offers apprentices the opportunity to develop practical people management skills with a focus on effective negotiation, managing conflict, managing organisational change, effective recruitment and selection, and developing and leading people.
Accounting for Finance and Decision Makers
This module builds upon Year 1 content by equipping future business managers from any specialist area with the tools they will need to assist in their ability to make informed management decisions and to communicate effectively with finance specialists. It focuses on techniques for measuring and managing business performance, making effective and informed decisions, and reporting to stakeholders.
Leadership within Organisations
Leadership theories and followership concepts underpin understanding of effective coaching and mentoring. These are important skills for a leader to develop in order to enhance the skills, knowledge, talents, and potential of individuals as part of an organisational learning and development strategy.
On this module leaners consider a range of leadership theories and their application in a range of different contexts. They then explore principles and practices of delivering coaching and mentoring, and the impact these techniques can have in the development of a high-performance culture.
Managing Projects to Achieve Results
The ability to manage practical and research projects is a vital skill for all managers. This module focuses on the knowledge and skills required to manage practical and research projects successfully and overcome risks, problems and challenges. It requires the learner to evaluate the methods and tools for planning tasks and activities, as well as know how to implement and manage project activities, build stakeholder relationships, manage resources and risk, monitor progress and report on outcomes with a view to improving an aspect of future business performance
Applied Sustainable Management in Events, Hospitality and Tourism
This module is designed to develop learners understanding of the sustainable management of events, hospitality and tourism, exploring a range of management areas through the lens of the experience economy.
This module introduces the concept and practice of experiential marketing and the marketing of experiences within the context of hospitality, tourism, events and sports management industries.
Apprentices will review the underpinning principles of product and service marketing and examine how these have developed towards contemporary practices of experiential marketing.
Learners will investigate digital marketing platforms and apply principles, concepts and techniques of marketing in practice.
Live Project Management
This module explores the fundamental components associated with effective project management, including alternative approaches to planning, execution and operations. Learners research, plan and manage a real work-based project and are challenged to consider how project management success can be judged. The module focuses specifically on the importance of research and planning.
Strategic Management of People and Change
The aim of this module is to enable learners to understand the rationale for a strategic approach to people management and change in the workplace. Apprentices are encouraged to reflect critically on the nature and process of people strategy and change in organisations. This module provides an insight into the essential management and leadership skills required, in addition to how employees may be developed to deliver a people strategy and manage change effectively.
Strategic Business and Management
The module examines strategic decision-making through an investigation of external and internal environments, strategic options and implementation. It enables learners to develop an understanding of business strategy formulation and implementation in terms of theory, practice and policy. It builds upon prior learning in years one and two, providing a holistic perspective of how organisations determine their strategic direction.
Strategic Career Development
This module is designed to support final year students in shaping their personal professional brand and developing their critical understanding and strategic approach to a range of employability opportunities.
It covers things such as: continuing professional development with nuanced soft skills and the significance of emotional intelligence; pitching and personal branding; and building a strategic professional network.
Contemporary Issues in Hotel and Tourism Management
This module focuses on current, up-to-date issues and modern management practices within the sector. Learners are given the opportunity to critically evaluate contemporary issues within their chosen field. By the end of the module, they will be able to express qualified opinions on many contemporary issues and consider future implications for the sector.
International Hotel and Tourism Management
This module explores the factors contributing to strategic success in the hotel and tourism sectors, drawing on concepts and techniques of strategic management. Learners examine how hotel and tourism organisations can analyse and respond to macro- and micro-environmental influences, as well as a highly competitive global marketplace.
Apprentices will evaluate the competitive advantage to be gained through approaches such as: strategic market positioning; effective management of vertical/ horizontal integration; and corporate diversification.
The Global Experience Economy
This module critically explores the nature of the experience economy as a global phenomenon. Learners will critique responsible management within this context, with particular focus on the social, financial and environmental impacts of the events, hospitality and tourism industries.
Chartered Manager Applied Project
Without research businesses can stagnate. The aim of this module is for learners to conduct management research which will have an impact on organisational practice. It is expected that learners will plan and manage a genuine project in their workplace, or an academic enquiry relevant to an identified business need or challenge.
The End Point Assessment (EPA) is an independent assessment that takes place after the final year of the apprenticeship. It is designed to test that the learner is competent in their occupation by assessing the knowledge, skills and behaviour (KSB) outcomes detailed in the approved Apprenticeship Standard.
For this degree apprenticeship, the EPA consists of three components:
- a work-based project;
- a presentation with discussion;
- a professional discussion based on the apprentices’ portfolio. All apprentices must pass their EPA to successfully complete their apprenticeship and academic degree.
Gloucestershire Business School
This apprenticeship is delivered at our £18 million, state-of-the-art Gloucestershire Business School on Oxstalls Campus in Gloucester.
This centre for business opened in 2018 and facilities include a business incubation centre, a Thomson Reuters trading room, a moot court room, board rooms, a consumer behaviour lab, and equipment on par with that of a global headquarters.
The space also encompasses Gloucestershire’s flagship Growth Hub. The Growth Hub offers fully funded business support for every growing Gloucestershire business. Having helped more than 10,000 businesses since 2014, the Growth Hub’s team of experts are on-hand to help Gloucestershire business grow through a blend of one-to-one expert support, training and events.
Employer and learner support
Learners have a personal tutor throughout their apprenticeship, as well as a learner coach who conducts reviews and supports them towards successful completion. They are also supported by module tutors and our Helpzone staff, who are contactable by telephone, in person and online.
Employers are able to access our dedicated apprenticeship support team, who are here to ensure that businesses get the best from both the learner and the programme.
All apprentices have access to:
· experienced professionals, who are experts in their field
· state-of-the-art facilities
· all university libraries and IT and facilities
· discounted travel with Stagecoach across the South West network
· an NUS card offering great discounts at restaurants and high street stores
· a vibrant social scene complete with bars, sports clubs, gyms and leisure facilities
View our apprenticeships FAQ guide and discover answers to the most commonly asked questions about higher and degree apprenticeships.
Eligibility and Entry requirements
Apprentices should be in full-time employment (eg employed for at least 30 hours per week) throughout the duration of the apprenticeship.
Apprentices must have GCSE grade C/4 or above in Maths and English before they complete the EPA (or an equivalent Level 2 qualification). In some cases, apprentices are able to complete Functional Skills alongside their apprenticeship in order to have the needed Level 2 qualification ahead of EPA.
Apprentices must also have one of the following:
- 112 UCAS points (typically BBC at A Level), including one creative subject;
- DMM in a BTEC Extended Diploma;
- Other relevant experience (agreed on a case-by-case basis).
Employers may set additional entry requirements suitable for their organisational needs.
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