Marketing Expo 2024 provides students with mentoring and networking opportunities

Marketing graduates provided mentoring and networking opportunities to current students working towards a career in the sector at University of Gloucestershire’s Marketing Expo 2024.

Now employed in customer relationship management (CRM), public relations and communications and account management roles, five University alumni shared their knowledge and experience with students from the University’s School of Business, Computing and Social Sciences at Marketing Expo 2024 featuring talks, presentations and panel discussions.

The event, hosted by the University at its Oxstalls Campus in Gloucester, was attended by marketing professionals from mobile phone network company, Giffgaff, University of Oxford Said School of Business, Jaguar Land Rover, British Petroleum and Signable, a digital signature solution provider based in Bristol.

Activities included sprint workshops where students were tasked with working through a real-world marketing problem to identify opportunities to promote a product or service from the alumni’s organisations. These workshops were facilitated by the alumni and a member of the Marketing teaching staff.  Following the workshops, a panel discussion was held to discuss early careers challenges and share best practices in marketing and business.

Matt Barr, Course leader and Senior Lecturer in Marketing from the University’s School of Business, Computing and Social Sciences, said: “We’re extremely proud of our alumni and their achievements in the industry, so we were delighted that they were able to rejoin us to support the ambitions of our current students at the Marketing Expo.

“The event provided our students with a fantastic opportunity to gain a genuine insight into the marketing industry, connect with graduates for advice and guidance about the routes they followed to enter the industry, and explore the many different career opportunities within the sector.

Sam Copland, Senior Lecturer in Marketing, said: “We’re pleased that, thanks to their dedication and ambition to succeed, more than 80 per cent of our marketing course graduates are in highly skilled employment and 100 per cent are in employment or further study, according to the most recent Graduate Outcomes survey.”

Main image: left to right, University alumni Bradley Warren, Jolisa Rowly, Jade Prince, Megan Clifford and Sam Belbin offering advice at guidance at Marketing Expo 2024