You will be the voice of change, driving innovation, being part of a team sport where the rules change every day.
This makes marketing a challenging career that will test you in many different areas. That’s what we love about it, and our course is designed to help you face those challenges.
You will be able to articulate strategies, understand your environment, take control of your brand, and set a course for business performance or social change.
The course is underpinned by a deep understanding of professional practice and academic concepts.
You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, and Just Eat.
Outside of the classroom, you have opportunities to be involved in student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprises (SMEs).
The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.
In your first year, you’ll study Creative Skills for Marketers, Consumer Behaviour and Analysis, Marketing Communication, and Social Media Channels alongside other Business and Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.
This course is available to study with an integrated foundation year – an extra, introductory year at the beginning of the full degree. If you don’t meet the stated entry requirements or you’re returning to education, it could be a great option that enables you to study this course.
As well as an introduction to your subject, it will help you to develop valuable study skills, and communication, teamwork and problem-solving techniques, giving you the confidence and skills set you need to progress.
If you’re applying to study as an international student, an integrated foundation year can also support you to improve your English language skills alongside your studies.
To apply for this course with an integrated foundation year, select the ‘With foundation year’ study type from the options at the top of this page before clicking ‘Apply’.
104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.
If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.
English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.
This course is available with an additional integrated foundation year. This four year option has lower entry requirements – see below – than the other study type/s available.
Typical offers
48 UCAS tariff points, EE at A levels or a PP in a BTEC Diploma.
To apply for the integrated foundation year degree, select the ‘With foundation year’ option from the study types listed at the top of this page before clicking ‘Apply’.
See course overview for more information about the interated foundation year option.
We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.
Please read the entry requirements for your country – and contact our admissions team if you have questions.
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
You're viewing fees for the course option. Choose a different course option to see corresponding course fees.
| Start date | Location | UCAS code |
Fee (UK) Fee per year |
Fee (international) Fee per year |
|---|---|---|---|---|
| Sep 2025 | Oxstalls, Gloucester | N508 | £9,535 | £17,425 |
| Sep 2026 | Oxstalls, Gloucester | N508 | TBC | TBC |
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International students can benefit from a range of scholarships and bursaries across many undergraduate and postgraduate programmes. |
Find out more | |||
At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.
95% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply.
*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers
Discover our promisesAs a UoG Marketing graduate, you’ll possess the skills and knowledge needed to thrive in various roles, such as Brand or Product Manager, Marketing Executive, or Social Media Manager.
Dive into the world of Account Management, Sales, or Advertising, where your strategic thinking and creativity will make a lasting impact. Aspire to lead as a Marketing and Communications Manager, Corporate Communications, or Public Relations Executive, shaping brand narratives and fostering connections. Embrace the digital era as a Digital Marketing Executive, harnessing the power of technology to drive innovative campaigns.
Our industry-aligned curriculum and strong industry links ensure you’re well equipped to excel in the dynamic landscape of marketing. Elevate your career possibilities with a degree that opens doors to a spectrum of exciting roles, where you can shape the future of marketing.
Opportunities to build your knowledge of marketing within modules or through the Marketing Society and 360, our Business School student-led consultancy firm.
Skilled and experienced staff – taking in both industry practice and academic research.
A dedicated Consumer Behaviour lab to gain insight into target audiences
Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.
Gain new skills and develop innovative projects using cutting-edge facilities, labs and suites. Work with expert lecturers and professionals from across the industry.
Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.
Student placements have included:
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