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University of Gloucestershire
Postgraduate taught

Communications, PR and the Media


Course options

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Study type
Full Time
Course length
1 Years
Park, Cheltenham

Course overview

This MA will help you gain the right knowledge, skills and connections you need to forge a career in Public Relations (PR) and communications.

Graduates have gone on to work for major brands such as Dyson, Formula One and designer fashion labels as well as local government, charities and renowned PR agencies.

You’ll learn how to use the latest techniques in digital PR, social media, AI and other media to create effective PR campaigns.

Modules cover subjects including influencer-targeting, social media strategy, campaign planning, crisis communications, media relations, strategic communications and so much more.  You will also gain skills in video and podcast recording, copywriting and editing using Adobe software.

Our lecturers are still practising PR professionals and we also bring in guest speakers at the top of their game to help you build your knowledge and connections over the 12-month course.

So, whether you’re looking to take your first steps on the career ladder or would like to enhance your existing skills, there is something for everyone on this course.

You can follow the course on X @UoG_CommsMA, instagram @uogcommsandpr and TikTok @uogcommsprmedia

On this one-year programme, you will discover thy ‘why’ behind what we do in public relations before putting this academic theory into practice.

You’ll learn by doing, working on live, on-the-job client briefs as well as building up a portfolio of work on everything from communication strategies to multimedia content.

Lectures are scheduled for two consecutive days of the week to make it flexible for you to work around the course.

We offer a strong programme of guest lectures and group visits to provide experiences and opportunities for students. Guest speakers have included Sport England, UCAS, BHM, Reach Plc as well as a host of PR agencies.

We are based at the beautiful Park campus in Cheltenham – a stunning Regency town with great shopping, nightlife and festivals. It’s close to the historic city of Gloucester with its heritage waterfront and famous Cathedral where Harry Potter was filmed.

There are great transport links to nearby Bristol, Birmingham and Bath as well as regular trains and buses to London.

Studying at Park campus means you’ll also have access to some of the best state-of-the-art technology and media studios.

If you’d like to find out more, please email the course leader, Jenny Eastwood.

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Entry requirements

    • You should hold at least a  2.2 Bachelors degree with honours.

    • We will consider a comparable professional or postgraduate qualification

    • Applicants without a bachelors degree but with significant relevant industry experience.

    • EU and international students need IELTS 6.5 overall with a minimum of 6.0 in each component

Course modules


Fees and costs

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See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

Students usually support themselves through a postgraduate loan, private savings, family support or sponsorship from an employer. For advice and guidance on your funding options, contact the Money Advice team at or call 01242 714535.

UoG graduates receive 15% off postgraduate tuition fees. Terms apply.

Start date Location Course code Fee (UK)
Total fee
Fee (international)
Total fee
Sep 2024 Park, Cheltenham £9,350 £17,100
Sep 2025 Park, Cheltenham TBC TBC
Sep 2026 Park, Cheltenham TBC TBC

Ready to apply?

UoG Career promise

At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.

96% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply.

*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers

Discover our promises


Whether it is working in social media or media relations, in-house or for a public relations agency, this course opens up a world of opportunities in the communications industry. The transferable skills you will learn on this course will enable you to work in so many different areas from copywriting and campaign planning, to brand strategy, influencer marketing and digital PR.

We will help you make connections with a wealth of diverse organisations from large-scale companies to public sector and charity organisations to gain experience in the industry. A number of students each year find placements during the MA which lead to longer term positions after the course.

You'll be taught by communications professionals

Learning from our lecturers’ professional experience and contacts, you’ll gain insight from our large network of alumni, with former students returning for guest lectures covering many subjects, including celebrity, sport, agency and NGOs.

Students walking up the stairs that lead up to the first floor of the Media centre at Park campus

Access the best facilities

Our facilities were described by the Broadcast Journalism Training Council as ‘among the very best in the country’. Our Media Centre includes professional-standard film, TV, music and news studios as well as editing suites, Mac equipment and production galleries.

Student operating a camera in the TV studio

Award-winning course associates

Anaïs Merlin, Associate Director and Head of Mobile and Telecoms at CCgroup, a B2B technology PR agency, will be supporting students this year as a course associate. In 2021, she was named on PR Week’s ’30 Under 30 list’ and awarded PR Week’s ‘Young Game Changer of the Year’ award.

“It’s an exciting time and it’s even more exciting to know that a new generation of PR pros are coming up to continue to change and challenge how we think about PR campaigns. I’m honoured to have been invited to be a course associate and I’m very much looking forward to seeing some of the great work the class of 22/23 will achieve this year.”

Anaïs Merlin

Get ahead in the PR and communications sector

Get prepared for life in agencies, in-house communications teams or as a freelancer. Gain the extra qualifications and knowledge to get ahead and discover what it takes to create award-winning communications campaigns.

A woman writing in a notepad whilst sitting on a desk in front of a computer monitor with a BBC lanyard around her neck

Push your possible with a master’s degree

Increase your pay potential, specialise in a subject you love, or pursue your passion and switch careers.

UoG alumni can benefit from a postgraduate scholarship discount of 15% off tuition fees.

Discover the benefits of studying a master’s degree.

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