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Postgraduate taught

Sports Communications and Digital Media


Course options

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Study type
Full Time
Course length
1 Years
Park, Cheltenham

Course overview

With sports media rapidly evolving and new forms of digital technology providing career opportunities outside of traditional journalism, this course equips you with the knowledge, skills and contacts to prosper in sports communications.

You’ll produce top-quality audio, visual and written content and develop sophisticated strategic communications plans for sports brands. You’ll cover reputation management of players, clubs and brands, crisis communications, and social media management, preparing you for both in-house and agency roles.

You’ll learn from staff with wide experience in managing communication departments of sports clubs and overseeing agency-run media campaigns. Graduates from our School of Creatives have gone on to work for Real Madrid TV, Premier League football clubs, Premiership rugby teams, the Football Association, public relations consultancies and sports communications agencies.

Students have covered the 2020 Tokyo Paralympic Games as part of the close relationship the course has built with leading sports communications agencies, including LiveWire Sport. You will collaborate with – and learn from – the communications executives of leading sports brands as part of your studies.

You can follow us on social media: Twitter, Instagram and TikTok.

You’ll be taught in lectures, seminars and workshops in our state-of-the-art media centre, using industry standard studios and technology to hone your production skills.

If you’re progressing on to the Major Practical Project/Dissertation module you’ll be taught in group workshops and you’ll receive one-to-one supervision. You’ll be assessed primarily through portfolios, essays and presentations.

Those looking to gain the knowledge, experience and skills required to work in a communications, PR, social media or content production role within the sports industry. No previous experience of sports journalism or communications is required to succeed on this course. However, if you do have prior knowledge in these areas, you will have the opportunity to develop your skills to a higher level whilst working closely with our industry contacts.

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Entry requirements

    • You should hold at least a  2.2 Bachelors degree with honours.

    • We will consider a comparable professional or postgraduate qualification

    • Applicants without a bachelors degree but with significant relevant industry experience.

    • EU and international students need IELTS 6.5 overall with a minimum of 6.0 in each component

Course modules


Fees and costs

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See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

Students usually support themselves through a postgraduate loan, private savings, family support or sponsorship from an employer. For advice and guidance on your funding options, contact the Money Advice team at or call 01242 714535.

UoG graduates receive 15% off postgraduate tuition fees. Terms apply.

Start date Location Course code Fee (UK)
Total fee
Fee (international)
Total fee
Sep 2024 Park, Cheltenham £9,350 £17,100
Sep 2025 Park, Cheltenham TBC TBC
Sep 2026 Park, Cheltenham TBC TBC

Ready to apply?

UoG Career promise

At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.

96% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply.

*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers

Discover our promises


Graduates from this course are able to pursue a rewarding career in the sports industry, applying their skills to various roles such as social media manager, multimedia content creator, and media relations officer.

This course benefits greatly from our strong industry connections, including partnerships with prominent organisations including the Football Association, Wales Rugby Union, British & Irish Lions, Premier League football clubs and leading sports communications agencies.

Through these relationships, experts including Andy Walker, the head of England communications at the FA, and Luke Broadley, head of communications at the Wales Rugby Union, have provided students with invaluable insights into the industry.

During the course, you’ll have numerous opportunities to network with top communications professionals, setting you up for success in what is a competitive field.

Taught by industry professionals

You’ll be taught by staff with in-depth and on-going experience in the sports media industry, whose continuing experience means they have a close understanding of the industry’s demands and expectations.

lecturer standing by student's computer screen

Expand your professional network

Thanks to the course team’s extensive range of industry contacts, you will be able to forge connections with prominent regional, national and international figures in sports communications.

A student on the Communications, PR and the Media course smiling at a computer screen

State-of-the-art facilities

Our state-of-the-art Media Centre means you will learn digital skills on industry-standard equipment in a stimulating environment that captures what it’s like working in the real world.

Students walking up the stairs that lead up to the first floor of the Media centre at Park campus

Push your possible with a master’s degree

Increase your pay potential, specialise in a subject you love, or pursue your passion and switch careers.

UoG alumni can benefit from a postgraduate scholarship discount of 15% off tuition fees.

Discover the benefits of studying a master’s degree.

Female student in lab coat looking at lab sample.

"My career in digital media embraces both communications and sports journalism"

Through his work at both PR agencies and media outlets, including the BBC, Tom has an in-depth understanding of the nuances involved in sports communications. Tom researched the fast-changing world of sports PR for his 2020 book Sports Journalism: The State of Play, and has extensive contacts with communications managers at top-flight sports clubs and international teams. He has managed an array of communications campaigns, and produced digital content for a range of national media outlets.

Tom Bradshaw, Senior Lecturer for Sports Communications and Digital Media

lecturer sat in media studio

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