You should hold at least a 2.2 Bachelors degree with honours.
With sports media rapidly evolving and new forms of digital technology providing career opportunities outside of traditional journalism, this course equips you with the knowledge, skills and contacts to prosper in sports communications.
You’ll produce top-quality audio, visual and written content and develop sophisticated strategic communications plans for sports brands. You’ll cover reputation management of players, clubs and brands, crisis communications, and social media management, preparing you for both in-house and agency roles.
You’ll learn from staff with wide experience in managing communication departments of sports clubs and overseeing agency-run media campaigns. Graduates from our School of Creatives have gone on to work for Real Madrid TV, Premier League football clubs, Premiership rugby teams, the Football Association, public relations consultancies and sports communications agencies.
Students have covered the 2020 Tokyo Paralympic Games as part of the close relationship the course has built with leading sports communications agencies, including LiveWire Sport. You will collaborate with – and learn from – the communications executives of leading sports brands as part of your studies.
You can follow us on social media: Twitter, Instagram and TikTok.
You’ll be taught in lectures, seminars and workshops in our state-of-the-art media centre, using industry standard studios and technology to hone your production skills.
If you’re progressing on to the Major Practical Project/Dissertation module you’ll be taught in group workshops and you’ll receive one-to-one supervision. You’ll be assessed primarily through portfolios, essays and presentations.
You should hold at least a 2.2 Bachelors degree with honours.
We will consider a comparable professional or postgraduate qualification
Applicants without a bachelors degree but with significant relevant industry experience.
EU and international students need IELTS 6.5 overall with a minimum of 6.0 in each component
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
Students usually support themselves through the postgraduate loan, private savings, family support or sponsorship from an employer. For advice and guidance on your funding options, contact the Money Advice team at moneyadvice@glos.ac.uk or call 01242 714535.
UoG graduates receive up to 20% off postgraduate tuition fees. Terms apply.
Start date | Location | Course code | Total Fee (UK) | Total Fee (international) |
---|---|---|---|---|
Sep 2024 | Park, Cheltenham | — | £9,350 | £17,100 |
Sep 2025 | Park, Cheltenham | — | TBC | TBC |
International students can benefit from a range of scholarships and bursaries across many undergraduate and postgraduate programmes. |
Find out more |
Graduates from this course can go on to work as:
We have close links with some of the key figures in sports communications in the UK, including those working for the Football Association, Wales Rugby Union, British & Irish Lions, Premier League football clubs and leading sports communications agencies.
Andy Walker, the head of England communications at the FA, and Luke Broadley, head of communications at the Wales Rugby Union, are among those to have delivered key industry insights to our students. You’ll also have the opportunity to network with communications professionals working for top-flight football and rugby clubs.