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University of Gloucestershire
Postgraduate taught

Global Business Administration (Marketing Intelligence and Big Data)

MBA

Course options

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Study type
Full Time
Course length
2 Years
Campus
Oxstalls, Gloucester
UCAS Code
N/A

Course overview

This flagship two-year Global MBA offers you the opportunity to immerse yourself in the world of business, engaging with some of the most contemporary challenges faced by global business leaders.

Supported by our Global Leadership Development Programme and 12 month industry placement, you will be offered the opportunity to develop the most in-demand skills needed to confront the challenges and unlock the opportunities of a dynamic and unpredictable economic environment. You’ll also explore significant issues including business resilience and crisis management as a key part of the course.

The Marketing Intelligence and Big Data specialism aims to integrate market research, market strategy and data analytics to guide marketing planning and decision making.

Modules unique to this specialism include:

  • Marketing intelligence and big data
  • Strategic international marketing

This applied MBA will provide you with the knowledge foundations of business before offering the unique opportunity to specialise in your chosen industrial field, allowing the flexibility to shape your study based on your career aspirations. It is designed to develop creative, flexible and aspirational leaders of industry.

You will be immersed in fundamental business principles. These core foundations of business integrate cross-cutting themes relating to the global challenges shaping today’s business environment, including technological change, the global political and economic context, social and demographic change and environmental crisis.

Study style

Modules combine a mix of case studies, applied practical learning and real-world applications, supporting you to develop the fundamental skills needed as a future a global business leader. All learners will be supported in applying for a competitive year long industry placement to develop their management capabilities, and maximise their career potential.

You will have a number of opportunities to personalise your programme, with our unique specialisation model and a range of options to engage with industry during your second year. Students will be challenged to think creatively and deliver novel solutions to complex business problems. To enable this, unique assessments have been built into modules that involve practical work-related assignment such as the ‘client-consultant scenario’.

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Entry requirements

    • A 2:2 honours degree or equivalent, or a comparable professional qualification and ideally a minimum of two years management / supervisory experience. Applicants with significant work experience but without a formal Level 6 qualification will also be considered.

    • We will consider a comparable professional or postgraduate qualification

    • International students need IELTS 6.0 overall (with a minimum of 5.5 in any other component) or equivalent

Course modules

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Fees and costs

You're viewing fees for the course option. Choose a different course option to see corresponding course fees.

Students usually support themselves through a postgraduate loan, private savings, family support or sponsorship from an employer. For advice and guidance on your funding options, contact the Money Advice team at [email protected] or call 01242 714535.

UoG graduates receive 15% off postgraduate tuition fees. Terms apply.

Start date Location Course code Fee (UK)
Total fee
Fee (international)
Total fee
Jan 2025 Oxstalls, Gloucester £11,350 £17,800
Jan 2026 Oxstalls, Gloucester £11,925 £18,700
Sep 2025 Oxstalls, Gloucester £11,925 £18,700
Jan 2027 Oxstalls, Gloucester TBC TBC
Sep 2026 Oxstalls, Gloucester TBC TBC

Ready to apply?

UoG Career promise

At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.

96% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply.

*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers

Discover our promises

Careers

Graduates of our Global Business Administration (Marketing Intelligence and Big Data) MBA at UoG are equipped to excel in various dynamic and impactful roles. Through our strong industry links, you’ll gain opportunities to connect with leading businesses and professionals. Many graduates move into roles such as project manager, senior business leader, or business analyst. Others find success as entrepreneurs, management consultants, and human resource managers. With a focus on marketing intelligence and big data, our programme prepares you to leverage data-driven insights to drive strategic decisions and innovation, ensuring you are ready to lead in the fast-evolving global business landscape.

A globally focused MBA

A unique MBA offering with the opportunity to specialize in some of the most in demand industry areas including cyber-governance, healthcare leadership and financial services to maximise your career potential and gain valuable industry focused skills. You’ll also have the opportunity to engage with a year-long industry placement in industry.

City shot

Established links to business and industry

We are well connected to business and industry through not only the Growth Hub and LEP but lecturers own personal relationships and past experience in industry. Most lecturers in the business school have worked in their specialist area in industry and academia or continue to still do both. We ensure we bring this experience as well as guest lecturers and projects into campus for you to experience.

Students chatting about their business course

Push your possible with a master’s degree

Increase your pay potential, specialise in a subject you love, or pursue your passion and switch careers.

UoG alumni can benefit from a postgraduate scholarship discount of 15% off tuition fees.

Discover the benefits of studying a master’s degree.

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Association to Advance Collegiate Schools of Business

Gloucestershire Business School is a member of AACSB International Association to Advance Collegiate Schools of Business.

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ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

The Business School at Oxstalls campus

Placements

Placement opportunities of up to 12 months of full-time work experience relevant to your field of study are available as part of this programme. During this time, you’ll develop an independent portfolio of work to demonstrate:

  • leading inquiry
  • investigative skills
  • research skills
  • identifying problem areas
  • accurate application of theory to problem solving.

You’ll apply learning in real-time and independently evidences professional skills in presenting solutions orally and in written report formats.

This 12-month work-placement is embedded within the course and will allow you to practically apply knowledge within the industry and further develop skills and personal employability.

Placements could be with an external employer, or follow a self-employed/start-up enterprise route.

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