AD4415: Design Strategy

AD4415: Design Strategy

Please note this module descriptor is indicative of the structure of this course and may be subject to change.

Module Title Design Strategy
Module Code AD4415
Module Tutor Jessica Reid
School School of Art and Design
CAT Points 15
Level of Study 4
Brief Description

Once an understanding of the underlying principles of design have been assimilated, the development of design strategies is necessary to grow the students' skill set and extend their knowledge of industry practices and processes.

This innovative module encourages students to experiment with a range of different approaches to problem solving, a critical examination of existing and emergent trends, and an experimental and innovative approach to design.

This incisive period of study will lead to a discovery of innovative ways of working, introduce new processes and, above all, present new strategies for thinking and designing to add to their creative tool kit with a high level of creative and critical application.

Indicative Syllabus

This module continues to be delivered in an exciting creative studio environment with an excellent level of support and teaching for what is an intellectually stimulating module.

The creative industries are constantly under pressure to communicate a rigour in process, and thought enquiring analytical approaches to their creative work. This module aims to give our students insight into the level of thinking required to answer a creative brief, and how to process this into a creative output.

The modules looks at the role of strategy in design, and how that is applied in the context of a client. Consumer research methodologies, segmentations and insights. As well as understanding the codes and conventions of a product category and how that affects their dicsion making process.

Learning Outcomes

A student passing this module should be able to

  • Research
    Demonstrate the ability to identify a range of relevant research sources in relation to a creative challenge, investigate and organise the findings.
  • Analysis
    Demonstrate the ability to analyse, interpret and evaluate your research to draw valid conclusions that will inform your design choices.
  • Concepts
    Demonstrate the ability to generate multiple solutions to any given design brief.
  • Development
    Demonstrate that you can explore and experiment with multiple design Demonstrate and evaluate the appropriateness of different approaches to formulate multiple solutions to any given design brief.
  • Outcome
    Demonstrate the technical skills required to execute your designs using the appropriate software or skills for each creative challenge.
Learning and Teaching Activities Scheduled Contact Hours: 36
Independent Learning Hours: 114
Assessment (For further details see the Module Guide) 001: 100% Coursework: Individual, portfolio: 2500 words or equivalent
Special Assessment Requirements
Indicative Resources The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle.

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