Staff Profiles: Dr. Lily Wang

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Dr. Lily Wang

Staff Profile: Dr. Lily Wang
MSc Marketing Course Leader

Dr. Lily Wang

Dr. Lily Wang

MSc Marketing Course Leader

Marketing

Over the course of my career, Marketing still attracts and interests me everyday - whether it be the creativity and innovation behind each idea and strategem, or the way in which people and businesses react to each other.

Telephone: +44 (0)1242 715354 Email: xwang@glos.ac.uk

Biography

I worked at Nottingham Trent University Business School as a lecturer before joining University of Gloucestershire in 2010. I was educated at the University of Gloucestershire, where I did my MBA, followed by a PhD in Services Marketing. I teach on a range of courses at both undergraduate and postgraduate level and supervise PhD and DBA students. My main areas of research interest are Service Quality, Customer Satisfaction, Customer Relationship Management and Consumer Behaviour.

Publications