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Business and Management (Digital Business) BA (Hons)

What is Business and Management (Digital Business) BA (Hons)?

In a continuously evolving global business environment, gaining a competitive advantage by adopting emergent digital technologies is the key to success. The Digital Business specialist stream, reflects current developments in global business environments, with a focus upon business technology, cyber security, and the digital marketing environment. It has been designed to enable you to appreciate the multifaceted nature of digital business, apply concepts and frameworks to case studies that relate to current business practice (including infrastructure, context, and strategy).

Through live guest speaker sessions, industry involvement and professional presentations the Digital Business Stream will help you understand the key issues that modern day business practitioners need to grapple with. The content of what you will study has been designed with local, national, and global organisation inputs, and will contain the following key operational and conceptual elements: cyber security, blockchain design, cryptography, digital business strategy, B2B, B2C, traditional e-commerce philosophies, evaluate chain integration, web 4.0, industry 4.0, online communities, SEO, HTML (5) developments and digital marketing.

Accredited by the Chartered Management Institute (CMI), all our Business and Management degrees ensure you develop essential skills, knowledge and experience whilst completing a Level 5 Diploma in Leadership and Management as part of your studies. This means potential employers will be confident that you are ‘career ready’ to do anything from working for a multinational corporation to starting and running your own business.

Study Style

The following themes underpin our approach to teaching and learning through:

  • Authentic in-class challenges that engage you with real businesses and develop your ongoing personal and professional development.
  • Active learning designed to engage you in a range of learning activities, in addition to lectures, tutorials, seminars, and group exercises, making full use of real-live case challenges, industry guest lectures, live projects, and business pitches.
  • The use of a range of learning enhancement digital technologies; a blended online and face-to-face approach to teaching is designed to maximize your opportunities for learning.
  • Computer-based simulations that model real-life situations, enabling you to apply your knowledge, adapt to changing scenarios and think out-of-the-box in dealing with simulation examples.
  • Lecturers with business practitioner experience to add ‘colour’ to explaining business concepts in sessions.
  • The ‘sustainability’ theme that is embedded within modules across every level, requires you to think about broader issues that relate to communities and the environment.
  • Assessments that are related to real work performed in business.

Get Business and Management (Digital Business) BA (Hons) course updates and hear more about studying with us.

Entry requirements

    • 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.

Course modules


Fees and costs

Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2023 Oxstalls, Gloucester N107 £9,250 £15,450
Sep 2024 Oxstalls, Gloucester N107 TBC TBC

Possible careers

Graduates from this course go on to work as:

  • Digital Business Practitioner
  • Digital Transformation Specialist
  • General Management Trainee
  • Business Analyst.

Industry links

The University of Gloucestershire’s employer directory has over 4,500 placement organisations offering placements to our students in a wide range of businesses from micro to multinationals.

We work extremely closely with the Growth Hub and other organisations to promote the local economy offering specialist business support for start-up businesses to grow and thrive.

Local, national and international connections

Our innovative new industry-led curriculum uses a challenge-based and live project approach to your learning through our extensive connections with local, national and international companies.

Industry experts

You will learn from our digital technology and cyber security experts.

Praised by Chartered Management Institute (CMI)

Chartered Management Institute (CMI) commended for content and structure of course, “graduates will definitely be industry ready”.

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

Trips and experiences

This course offers opportunities for international placements and study. Business students have recently been to New York, Hong Kong, Vietnam, Kuala Lumpa.


You will also have the option to choose a year-long placement in industry. Examples of just a few of the renowned companies our students have worked for include:

  • IBM
  • Panasonic
  • GE Aviation
  • GCHQ
  • Sophos.

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