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University of Gloucestershire
Postgraduate research

Strategic and Digital Marketing

MSc by Research

Course options

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Study type
Full Time
Course length
2 Years
Campus
Distance Learning (UoG delivery)
UCAS Code
N/A

Course overview

As a research degree candidate, you’ll be supported by a supervisory team with expertise in your subject and/or research approach. Our specialisms include consumer culture and identity, digital environments, destination marketing and sustainable tourism.

A research degree will open the door to work in full-time research or teaching, or provide a greater understanding of professional practice. Postgraduate researchers are able to draw on a wide range of expertise from more than 50 academic staff.

We also provide on-going research support in the form of webinars and seminars, and encourage you to participate at our conferences.

Gloucestershire Business School is a member of the European Doctoral Association in Management and Business Administration (EDAMBA), alongside other internationally recognised doctoral providers. Through this membership, our doctoral researchers join a group of over 125 candidates involved in driving new knowledge and professional practice forward.

Study style

There is a strong applied research focus and particular interests in: consumer culture and identity, digital environments, destination marketing and sustainable tourism. . We may also be able to offer you effective supervision for cross-disciplinary projects that link to engineering technology, computing, education and health.

We offer a range of further research training events, postgraduate researcher-led seminars, conferences and summer schools, which will continue your training opportunities throughout your programme. You’ll receive updates on opportunities to participate in training offered through other universities and bodies.

You’re also encouraged to attend national and international academic conferences in the latter stages of your research to present your ideas, and receive feedback at such events.

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Entry requirements

    • At least a 2.1 honours degree or equivalent qualification in a relevant subject area

    • A master’s degree or equivalent in a subject area relevant to the proposed research topic.

    • We actively encourage applications from students from a range of diverse backgrounds who demonstrate appropriate research experience and achievement.

    • EU and international students need IELTS 6.5 overall (with a minimum of 6.0 in writing and 5.5 in any other component) or equivalent.

    • If you meet the entry criteria you will be offered an interview with an academic member of staff, either in person or online.

    • Please provide a copy of your research proposal. This should be 1,000 words (excluding references and appendices) following the structure outlined in this research proposal guide.

      Please note; we’re unable to process applications without a proposal for the School’s consideration. Not supplying one will delay the processing of applications.

Fees and costs

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Start date Course code Fee (UK)
Fee per year
Fee (international)
Fee per year
October 2024 £5,100 £12,775
February 2025 £5,100 £12,775
October 2025 TBC TBC
February 2026 TBC TBC
October 2026 TBC TBC

Ready to apply?

Careers

Our postgraduate research students cultivate a diverse set of skills that are highly valued in the UK and internationally, preparing them for successful careers within academia and beyond. 

As a postgraduate research student at UoG, you’ll develop and refine a range of skills across research, academic practice, project management and critical analysis to equip you for your future. Whether it’s contributing to ground-breaking academic research or applying problem-solving skills in the workplace, we’ll ensure you’re ready to take on your next challenge. 

This versatility opens doors to opportunities across various sectors, from education and research institutions to commercial organisations and NGOs, where you’ll have the confidence to apply your researcher skills and develop innovative solutions to meet your ambitions. 

Can't see your research area listed?

With research submitted in each of our research areas judged to be internationally excellent according to the results of the 2021 Research Excellence Framework (REF2021), our research supervisors have a broad range of specialisms across a diverse range of subjects.

Get in touch to find out how we can support your research interests by emailing admissions@glos.ac.uk.

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