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Marketing (Advertising and Branding) BA (Hons)

University of Gloucestershire

What is Marketing (Advertising and Branding) BA (Hons)?

Advertising and Branding is the creative force behind an organisation. It’s the union between problem solving and creativity.

This course is designed to help you not just be awesome content creators, but to go beyond. Know the trends, set the trends. Get their attention and deliver knockout ideas.

As our everyday noise gets louder, the challenge for marketers is to cut through the noise and persuade consumers to purchase a product, support a cause, or simply change their behaviour.

We offer you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. The course is underpinned by a deep understanding of professional practice and academic concepts.

Be inspired by industry guest speakers, including those who graduated from the university. The course is underpinned by a deep understanding of professional practice and academic concepts.

Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, and Just Eat.

Outside of the classroom, get involved in the student-led Marketing Society and our Business School initiative called 360, giving you opportunities to deliver creative marketing solutions.

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

Study style

In your first year, you’ll study Creative Skills for Marketers, Consumer Behaviour and Analysis, Marketing Communication, and Social Media Channels alongside other Business and Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.

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Entry requirements

    • 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.

Course modules


Fees and costs

Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2024 Oxstalls, Gloucester N513 £9,250 £16,600
Sep 2025 Oxstalls, Gloucester N513 TBC TBC

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Possible careers

• Brand or product manager
• Marketing executive
• Social media manager
• Account manager / Sales or advertising
• Marketing and communications manager
• Corporate communications or public relations executive
• Digital marketing executive

Industry links

This is a Chartered Institute of Marketing Graduate Gateway Course.

Opportunities to build your knowledge

Increase your marketing skills within modules or through the Marketing Society and 360, our Business School student-led consultancy firm.

A wealth of knowledge on-hand

Skilled and experienced staff – taking in both industry practice and academic research and teaching across skills-based modules with appropriate academic foundations.

Consumer Behaviour lab

Experience the dedicated Consumer Behaviour lab to gain insight into target audiences.

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.


Companies that past students have undertaken placements with include:

  • Mercedes-Benz
  • Jaguar Landover
  • Disney
  • Volvo Penta
  • Chase Distillery
  • Loreal
  • Kohler
  • Gymshark
  • Other organisations in the UK and abroad

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