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University of Gloucestershire

Marketing (Advertising and Branding) BA (Hons)

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Study type
Full Time
Course length
3 Years
Oxstalls, Gloucester

Course overview

Advertising and Branding is the creative force behind an organisation. It’s the union between problem solving and creativity.

This course is designed to help you not just be awesome content creators, but to go beyond. Know the trends, set the trends. Get their attention and deliver knockout ideas.

As our everyday noise gets louder, the challenge for marketers is to cut through the noise and persuade consumers to purchase a product, support a cause, or simply change their behaviour.

We offer you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. The course is underpinned by a deep understanding of professional practice and academic concepts.

Be inspired by industry guest speakers, including those who graduated from the university. The course is underpinned by a deep understanding of professional practice and academic concepts.

Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, and Just Eat.

Outside of the classroom, get involved in the student-led Marketing Society and our Business School initiative called 360, giving you opportunities to deliver creative marketing solutions.

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

Study style

In your first year, you’ll study Creative Skills for Marketers, Consumer Behaviour and Analysis, Marketing Communication, and Social Media Channels alongside other Business and Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.

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Entry requirements

    • 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.

Course modules


Fees and costs

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Start date Location UCAS code Fee (UK)
Fee per year
Fee (international)
Fee per year
Sep 2024 Oxstalls, Gloucester N513 £9,250 £16,600
Sep 2025 Oxstalls, Gloucester N513 TBC TBC

Ready to apply?

UoG Career promise

At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.

96% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply**

Discover our promises


This course opens doors to a multitude of exciting roles where creativity meets strategy. Whether you aspire to steer brand direction as a Product Manager, drive engagement as a Social Media Manager, or craft compelling narratives as a Marketing Executive, this program equips you with the skills demanded by the industry.

Forge your path as an Account Manager, blending sales and advertising expertise, or explore roles in Corporate Communications and Public Relations, influencing brand perception and relationships.

This course, recognised by the Chartered Institute of Marketing as a Graduate Gateway, offers a launchpad to a diverse range of opportunities in the dynamic realm of marketing and communications. Join us and step confidently into the world of modern marketing, where innovation and strategy converge.

Opportunities to build your knowledge

Increase your marketing skills within modules or through the Marketing Society and 360, our Business School student-led consultancy firm.

A wealth of knowledge on-hand

Skilled and experienced staff – taking in both industry practice and academic research and teaching across skills-based modules with appropriate academic foundations.

Consumer Behaviour lab

Experience the dedicated Consumer Behaviour lab to gain insight into target audiences.

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.


Companies that past students have undertaken placements with include:

  • Mercedes-Benz
  • Jaguar Landover
  • Disney
  • Volvo Penta
  • Chase Distillery
  • Loreal
  • Kohler
  • Gymshark
  • Other organisations in the UK and abroad

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