Increase your understanding of the role of marketing in the commercial world, while engaging with businesses of all sizes. With an emphasis on real-world projects, this course has a strong vocational focus.
Experienced staff will develop students’, understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.
Standard academic assignments are paired with employment-related, ‘problem–solving’ style assessments, allowing you to apply the theoretical underpinning of your marketing to practice. Students are provided with opportunities to work on real business scenarios in each module.
The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.
If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.
Modules
- International Strategic Marketing Develop an understanding of successful marketing strategies
- Marketing Communication Discover the integrated efforts of marketing and communications in building and maintaining brand awareness, identity and preferences
- Marketing Explore new and innovative online developments
- Brand Marketing Critically assess the multiple factors that contribute to successful branding in home, global and business-to-business markets
From 2018, the University of Gloucestershire School of Business and Technology will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £18 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new School of Business and Technology and other developments with our virtual fly-through video and see where you could be taking your next steps towards a career in business.
Study style
The world of marketing offers a variety of career projections in many types and sizes of organisation. Examples of the areas graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.
Course modules
Take a look at the course map for a breakdown of modules that you'll study to complete the course.
Entry requirements
- At least a 2.2 honours degree or equivalent
- Or a relevant postgraduate or professional qualification
- Or appropriate employment experience
- If you can possess the Chartered Institute of Marketing (CIM) Postgraduate Diploma or relevant qualification, you may join the course at an advanced level
- EU and international students need IELTS 6.0 overall (no less than 5.5 for all skills) or equivalent.
Fees
| Fees - 2019/20 Academic Year |
|
Home and EU Students
|
|
Full-Time Fees |
| Masters |
£8700
|
| Postgraduate Diploma |
£5800
|
| Postgraduate Certificate |
£2900
|
|
International Students
|
|
Full-Time Fees |
| Masters |
£14250
|
| Postgraduate Diploma |
£9500
|
| Postgraduate Certificate |
£4750
|
The fee displayed is the total course fee for full-time or part-time study. Please refer to the Tuition Fee and Bursary Policy for payment methods and timescales.
Careers
The world of marketing offers a variety of careers in many types of organisation, of all sizes. Examples of the areas graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.
Meet the Lecturer
Discover more about your course by visiting the university to speak with one of our lecturers. Learn about the modules, teaching style and the modes of assessment by speaking to our experts, and get a feel for the facilities you'll be using. Visit our Meet the Lecturer page to find out more and book your place.
Staff Profile
Richard Warr
Richard’s research interests focus on music consumption behaviours, and the ways in which music consumption and live music attendance can be used by consumers in the construction of their self and social identities. His work also focuses on music consumption in relation to the influence of online social networking, which he is investigating through qualitative research methodology associated with webnography, as well as quantitative methods including structural equation modelling. His other areas of research interest include tribal behaviours, online communities, consumer culture theory, socialisation behaviours, and the concept of the extended self in both physical and digital environments.
Advanced entry point for CIM qualification-holders
There are opportunities for graduates with a Charted Institute of Marketing (CIM) Professional Diploma, or equivalent, to enter this course at an advanced level. This means it is the perfect next step for those looking to further enhance their professional marketing qualifications.
Taught by research-active, experienced marketers
Our teaching staff have a wealth of experience, having worked as senior marketers for a range of organisations and across a variety of sectors. Each having different marketing specialisms, they are research-active and are at the forefront of developments within the profession.
Work on real industry projects
With an emphasis on real-world projects, this course has a strong vocational focus. Students will be able to put your learning into practice, tackling real-life business challenges.