With an emphasis on real-world skills and projects, this course has a strong vocational focus.
The MSc in Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.
If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.
Modules
- Understanding Market and Customers
- Marketing Communication
- Marketing Research
- International Strategic Marketing
- e-Marketing
- Brand Marketing
From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new Business School and other developments with our virtual fly-through video and see where you could be taking your next steps towards a career in business.
Study style
Standard academic assignments are paired with employment-related, ‘problem–solving’ style assessments, allowing you to apply your theoretical understanding to real world challenges. You are provided with opportunities to work on real business scenarios in your modules.
The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly interesting, and which you may wish to pursue in your marketing career. Assessment is 100% by coursework.
Course modules
Take a look at the course map for a breakdown of modules that you'll study to complete the course. Some modules are compulsory, but in some cases you can also choose modules which interest you from outside your core area of study.
Entry requirements
- At least a 2.2 honours degree or equivalent in any subject
- Or a relevant postgraduate or professional qualification
- Or appropriate employment experience
- If you can possess the Chartered Institute of Marketing (CIM) Postgraduate Diploma or relevant qualification, you may join the course at an advanced level
- EU and international students need IELTS 6.0 overall (no less than 5.5 for all skills) or equivalent.
Fees
| Fees - 2018/19 Academic Year |
|
Home and EU Students
|
|
Full-Time Fees |
| Masters |
£8400
|
| Postgraduate Diploma |
£5600
|
| Postgraduate Certificate |
£2800
|
|
International Students
|
|
Full-Time Fees |
| Masters |
£13840
|
| Postgraduate Diploma |
£9250
|
| Postgraduate Certificate |
£4600
|
The fee displayed is the total course fee for full-time or part-time study. Please refer to the Tuition Fee and Bursary Policy for payment methods and timescales.
Careers
The world of marketing offers a variety of careers in many types of organisation, of all sizes. Examples of the areas graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.