With an emphasis on real-world skills and projects, this course has a strong vocational focus.
The MSc in Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.
If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.
- Understanding Market and Customers
- Marketing Communication
- Marketing Research
- International Strategic Marketing
- Brand Marketing
Standard academic assignments are paired with employment-related, ‘problem–solving’ style assessments, allowing you to apply your theoretical understanding to real world challenges. You are provided with opportunities to work on real business scenarios in your modules.
The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly interesting, and which you may wish to pursue in your marketing career. Assessment is 100% by coursework.
- At least a 2.2 honours degree or equivalent in any subject
- Or a relevant postgraduate or professional qualification
- Or appropriate employment experience
- If you can possess the Chartered Institute of Marketing (CIM) Postgraduate Diploma or relevant qualification, you may join the course at an advanced level
- EU and international students need IELTS 6.0 overall (no less than 5.5 for all skills) or equivalent.
|Fees - 2017/18 Academic Year
|Home and EU Students
The fee displayed is the total course fee for full or part-time study. Fees can be paid in instalments over the duration of study with further details available in our tuition fee policy.
The world of marketing offers a variety of careers in many types of organisation, of all sizes. Examples of the areas graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.
Advanced entry point for CIM qualification-holders
There are opportunities for graduates with a Charted Institute of Marketing (CIM) Professional Diploma, or equivalent, to enter this course at an advanced level. This means it is the perfect next step for those looking to further enhance their professional marketing qualifications.
Taught by research-active, experienced marketers
Our teaching staff have a wealth of experience, having worked as senior marketers for a range of organisations and across a variety of sectors. Each having different marketing specialisms, they are research-active and are at the forefront of developments within the profession.
Work on real industry projects
This course has a strong vocational focus and students are given opportunities to work on real business scenarios as part of their studies. As such, you will be able to put your learning into practice, tackling real-life business challenges.