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University of Gloucestershire

Marketing (Consumer Cultures) BA (Hons)

Course options

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Study type
Full Time
Course length
3 Years
Oxstalls, Gloucester

Course overview

You’re more than just a demographic segment. You have challenges, goals, dreams and aspirations. And these inform the decisions you make every day.

Understanding what makes people tick, what motivates them, is the essence of consumer behaviour. It gives marketers the insight to solve the problems or challenges they face in creating new opportunities.

Our course is designed to channel your endless curiosity to into gaining a greater understanding of consumers. Which, is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds.

We provide you with the technology and expertise to work in our consumer behaviour lab, a purpose-built facility, to research what creates different attitudes and behaviours.

The course is underpinned by a deep understanding of professional practice and academic concepts.

You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, and Just Eat.

Outside of the classroom, you have opportunities to be involved in student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprises (SMEs).

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

Study style

In your first year, you will study Consumer Behaviour and Analysis, Marketing Principles, Marketing Communication, and Social Media Channels alongside other Business & Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year if you wish to pursue a different career path.

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Entry requirements

    • 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.

Course modules


Fees and costs

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Start date Location UCAS code Fee (UK)
Fee per year
Fee (international)
Fee per year
Sep 2024 Oxstalls, Gloucester N514 £9,250 £16,600
Sep 2025 Oxstalls, Gloucester N514 TBC TBC

Ready to apply?

UoG Career promise

At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.

95% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply.

*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers

Discover our promises


Gain a nuanced understanding of consumer behavior that opens doors to a spectrum of professional roles. As a graduate, you’ll be equipped to delve into marketing research, uncovering trends and insights crucial for informed decision-making. Develop the skills to excel as an account manager, fostering strong client relationships and driving strategic initiatives.

Elevate brands as a brand manager, shaping their identity and market presence. Explore dynamic roles as a marketing and communications manager, overseeing campaigns that captivate audiences. Venture into corporate communications or public relations, crafting compelling narratives for brands and managing their public image.

Through hands-on learning and an industry-aligned curriculum, this course will prepare you for a versatile career landscape, empowering you to thrive in diverse marketing and consumer-focused roles.

Develop your knowledge

Opportunities to build your knowledge of marketing within modules or through the Marketing Society and 360, our Business School student-led consultancy firm

A young lady listening to a man whilst seated in a booth

Industry experts

Skilled and experienced staff – taking in both industry practice and academic research.

Industry Experts

Gain insight about your audience

A dedicated Consumer Behaviour lab to gain insight into target audiences.

Lecturer (Matt Barr) talking to Marketing students in seminar room at Oxstalls campus

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.


Student placements have included:

  • Mercedes-Benz
  • Jaguar Landover
  • Disney
  • Volvo Penta
  • Chase Distillery
  • Loreal
  • Kohler
  • Gymshark.

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