Business and Marketing Management (BA) course map

Please note this course map is indicative of the structure of this course and may be subject to change.

Profile photo of Colin Simpson

Staff Profile

Colin Simpson

“One of the great things about teaching international business is that it brings me into contact with students from all over the world. I love foreign cultures and languages, so this really is my ideal job. One of the highlights of my career has actually been living in Guangzhou in southern China for a year and teaching at the Guangdong University of Foreign Studies. I also worked with senior academics from six countries to advise the Moldovan government on the modernisation of their Higher Education sector.”

  • Course Leader: Paul Matthews
  • Senior Tutor: Penny Adshead

Level 4

Level 5

Level 6

Module CATs
To complete your programme you must pass the following compulsory modules:
BM6101: Building and Sustaining Strategy 30
MS6101: Strategic Marketing 15
MS6102: How Brands Work 15
To complete your programme you must pass between 15 and 45 credits from the following:
BM6133: Research Dissertation 30
BM6199: Investigative Study 15
MS6133: Dissertation 30
MS6402: Investigative Study 15
To complete your programme you must pass a minimum of 15 credits from the following:
BM6105: Managing Change 15
BM6107: Corporate Financial Management 15
MS6104: Services Marketing 15
Other modules that can be counted toward your programme include:
BM6102: Cultural Issues in Management 15
BM6106: New Business Enterprise 15
BM6108: Strategies for Globally Responsible Leadership 15
BM6174: Management Consultancy 15
BM6202: Managing Innovation and Entrepreneurship 15
MS6105: Relationship Marketing 15
MS6301: Cultural Issues in International Marketing 15
MS6401: Post Placement Project 15

What are Course Maps and Module Descriptors?

Course Maps

A course map contains a list of the individual study units, called modules, that you study to complete your course. Some modules are compulsory, but you can sometimes choose modules outside your core area of study which interest you.

Module Descriptors

A module is a self contained, individual unit of study. The Module Descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module.

Course Resources Archive

Course Maps and Module Descriptors from previous years can be found in the Course Resources Archive.